MassMutual: Happy Diwali, a Time for New Beginnings

SPRINGFIELD, Mass., Nov. 13, 2012 /PRNewswire/ -- As Asian-Indians in the U.S. prepare for the Diwali Festival of Lights, Massachusetts Mutual Life Insurance Company (MassMutual) wishes them a "Happy Diwali" with a colorful ad that celebrates the many cultures of India and provides some considerations as they embark on the new beginnings that the holiday often signifies.

The ad features five Asian-Indian women surrounded by the traditional lights of the holiday and each is dressed in a way that is significant to her culture, state of origin, as well as nuances specific to her state and unique heritage. In addition to the ad, a video depicts the preparations that went into the making of the ad, with traditional music and a glimpse at the thought that went into the dress of each of the women.

"Diwali is a time when Asian-Indians from across the country meet people and make new friends," said Nimesh Trivedi, head of Asian-Indian Market Development at MassMutual. "It is a time of new beginnings, perhaps even to start planning for their and their families' financial future," he said.

Four Protection Pointers

To help with that new beginning, here are some considerations to help Asian-Indian families get started with their Diwali planning for financial wellbeing:

Protect your hard-earned income. As you build your professional career in the U.S., your most valuable asset is your ability to earn a salary. Yet, if you were to become too sick or hurt to work, even for a few months, you and those who depend on you could be severely affected.

Protect your family. You, and your parents before you, have worked hard for a comfortable life, one with a promising future, but if you were to die, your family's future may not be so bright. Would your children be able to attend college? Would your spouse be able to stay in the family home?

Protect your retirement. Undeniably, life in the U.S. is different than in India. Aging parents often are not able to move in with adult children, when they need help caring for themselves. Paying for that care could drain retirement assets quickly, endangering the parents' quality of life and potentially causing them to run out of income too soon.

Protect your legacy. One of the reasons your parents came to the U.S. was to provide more opportunity for you and your children. One of the most important values for Asian-Indians in the U.S. as well as in India is to provide the best education possible to their children. Make sure you can pass this traditional value on to your children, and their children, by leaving an inheritance to the next generation.

These four Protection Pointers can be rounded out with one good piece of advice. Building a comprehensive financial strategy can be a difficult job. Make sure to find a trusted financial professional, backed by a financially sound, time-tested company, to help you navigate the four Protection Pointers and start working on your new beginning.

With a beautiful depiction of the richness and variety of the Indian culture, MassMutual wishes Asian-Indians across the U.S. a happy Diwali and a prosperous new year. Look for our ad in national Asian-Indian publications or on MassMutual.com/AsianIndian. To find more tips and tools to help Asian-Indian families evaluate their financial wellbeing during this holiday season, visit MassMutual.com/AsianIndian. For information about a career in financial services, visit massmutualcareers.com or call 413.744.1244.

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

For more information, visit www.massmutual.com or find MassMutual on Facebook, Twitter, LinkedIn, YouTube and Google+.

MEDIA CONTACT:
Karen Lavariere-Sanchez
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413.744.7660

SOURCE MassMutual