MassMutual Introduces Team of Financial Professionals to Serve South Asian Community in Metro New Jersey

General agency Emerald Financial adds a team of representatives; Reaffirms focus on important South Asian clients

Jun 02, 2014, 11:59 ET from MassMutual

BRIDGEWATER, N.J., June 2, 2014 /PRNewswire/ -- Underscoring its commitment to the financial needs of the vibrant South Asian community in Metro New Jersey, Massachusetts Mutual Life Insurance Company (MassMutual), along with general agency Emerald Financial Resources (Emerald Financial), today are introducing  their local team of financial professionals who will be dedicated to serving the that fiscally astute group.

Emerald Financial, a MassMutual general agency, has been serving the Bridgewater and surrounding area since 1998, helping more than 11,000 clients achieve their financial goals. The new members of the Emerald Financial team will be working with South Asian clients, developing the combination of products and services that best meet their individual needs. The addition of the team marks the first time MassMutual has had a South Asian-only sales unit in the heart of this community.  The new associates, who have nearly 75 years of combined industry experience, are Deepak Malhotra, Al Devji, Shamsha Devji, Hal Gandhi, Varsha Patel, Anil Sharma, Sanjeev Shah and Alpesh Shah.

"MassMutual and the South Asian community are meant for each other," said Nimesh Trivedi, director of multicultural marketing for MassMutual, specializing in the South Asian market. "The company's longevity, financial strength and flexible line of superior financial products can help South Asian families secure their future and protect the ones they love."

"Our new team of South Asian financial professionals is well-placed here in the heart of New Jersey, among the largest South Asian population in the country," added Michael Vesuvio, Emerald Financial general agent. "It is comprised of experienced and knowledgeable professionals who come from – and are a vital part of – the community they serve. We look forward to providing keen insight and strategic guidance to those whom we will serve."

A recent MassMutual 2013 State of the American Family Study echoed the strong tendency of the South Asian community to put family first, with South Asian respondents sharing that their top two financial priorities are saving for children's college education and keeping the family financially shielded:

  • Sixty-seven percent of South Asians said they think about what is best for the family when making financial decisions.
  • Three quarters of South Asians indicated they believe that it is important to educate their children about finances to ensure a strong economy in the future.
  • Seventy percent noted it is important not to burden their own children with the cost of caring for them when they get older.

"We share the same values and concerns of our community," added Deepak Malhotra, one of the managers on the Emerald Financial South Asian team. "We understand the importance of protecting our families and providing a college education for our children to this community and can help our neighbors prioritize these goals in their future plans."

To reach Mr. Malhotra and his team, call (908) 704-1800, email or logon on to To get help starting to plan for your financial future, logon to

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

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Michael McNamara


SOURCE MassMutual