MassMutual Named Among the Best in the Industry by I.F.C.A.

Recognized for advertising and mobile application

Oct 19, 2010, 16:00 ET from MassMutual

SPRINGFIELD, Mass., Oct. 19 /PRNewswire/ -- The Insurance and Financial Communicators Association (I.F.C.A.) has awarded its highest awards to Massachusetts Mutual Life Insurance Company (MassMutual) for several components of the company's "What is the sign of a good decision?(SM)" communications platform.  The I.F.C.A. 2010 annual awards competition recognizes marketing and communications creativity, design and writing in the financial services industry.

"We take tremendous care and pride in the way we extend our messages through all forms of media and venues so that they help educate people on the benefits of financial preparedness and options available to them," said John Chandler, senior vice present and chief marketing officer, MassMutual.  "As a leading mutual life insurer that will be reaching a 160-year anniversary milestone next year, we take our responsibility to present information in a compelling, easily digestible way very seriously so that people have a clearer understanding of how to meet their current and future financial needs."

Among the 2010 I.F.C.A. Best of Show awards are MassMutual ads that reveal the benefits of being a participating policyholder with a mutual company like MassMutual, the company's financial strength, the intrinsic value that policyholders receive with whole life insurance, the company's support of breast cancer survivors, along with MassMutual's commitment to business owners and families with members with special needs.

Of notable significance among Award of Excellence recipients was the company's free Save! The Game™ app, developed by MassMutual for the iPod touch® and iPhone® devices, to help teach kids the differences between needs and wants, as well as an ad that shares the value of working with MassMutual to administer retirement plans.

To view these award-winning materials and for more information, visit massmutual.com.  For more information on the Insurance and Financial Communicators Association (I.F.C.A.) and the award program, visit ifcaonline.com.

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders.  The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s.  With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities.  In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives.  MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

Apple®, the Apple logo®, iPod®, iPod touch®, and iTunes® are trademarks of Apple Inc., registered in the United States and other countries. iPhone® is a trademark of Apple Inc. App Store(SM) is a service mark of Apple Inc.  Content purchased from the iTunes Store® is for personal lawful use only.  Do not steal music.

Contact:

Paula Tremblay


413.744.0885


ptremblay@massmutual.com



SOURCE MassMutual



RELATED LINKS

http://www.massmutual.com


http://www.ifcaonline.com