Material Wrld Launches Platform to Disrupt the Fashion Resale Market

NEW YORK, Aug. 30, 2012 /PRNewswire/ -- Today Material Wrld, an exclusive and curated online fashion community for shoppable personal closets, announces its launch with a fresh approach aimed to disrupt the global fashion resale market.

(Logo: http://photos.prnewswire.com/prnh/20120830/NY65804LOGO )

Material Wrld offers a personalized experience for fashion enthusiasts to showcase, sell, and shop. Instead of being a transaction-focused marketplace, Material Wrld engages users by encouraging "humble bragging" about favorite, not-for-sale purchases on personalized Closet pages. Sellers can show off their style to gain influence on the site to maximize opportunities when they want to sell items.

"Today's favorite item can become something you want to refresh in a matter of months or weeks," says co-founder Rie Yano. "Having worked at companies such as J.Crew, Coach and Ralph Lauren, we saw the fashion obsessed flocking to Instagram, Tumblr, Pinterest and blogs to showcase their style. No platform exists for these fashion enthusiasts to leverage their content and facilitate the sale of items they no longer wear. Material Wrld fills the gap between content discovery sites and online marketplaces."

Selling is made easy on Material Wrld with a streamlined single page listing, optional "box-to-the-door" services and a one-click feature to list favorite items for sale and relisting.

While most marketplaces are available to anyone who wants to sell, Material Wrld screens and curates all sellers to maintain a trust-worthy community of fashion enthusiasts with great personal style. Tastemakers include the DANNIJO sisters, Nicole Loher, Steven Alan and Samantha Lim.  

For more information, press only: [email protected]

For more information on Material Wrld, visit: https://www.materialwrld.com

Founded in New York City, Material Wrld is an exclusive online fashion community for shoppable personal closets. Co-founders Jie Zheng and Rie Yano met at Harvard Business School, where they bonded over a mutual love of fashion, dance, and businesses that do good. Having worked for fashion brands in New York such as J.Crew, Coach and Ralph Lauren, they saw a problem they wanted to solve together and created Material Wrld to disrupt the global fashion consignment industry.

SOURCE Material Wrld