Materne® GoGo squeeZ™ Gets Families "GoGo Going" at the Epcot® International Flower & Garden Festival

NEW YORK, March 25, 2011 /PRNewswire/ -- GoGo squeeZ, the first squeezable, re-sealable, 100 percent fruit, applesauce snack in the U.S., is pleased to sponsor the GoGo on the Go Challenge at the Epcot® International Flower & Garden Festival, being held at the Walt Disney World® Resort near Orlando, Fla. through May 15. As part of the brand's ongoing commitment to help families thrive through healthier lifestyles, GoGo squeeZ offers festival-goers the opportunity to test their jump rope and hula hoop skills while learning fun facts about active play, healthy snacks and the fascinating world of fruits and flowers. As well, during the weekends of March 25, April 22 and May 13, the yummy, no-mess, portable snack can be sampled at the Epcot® International Flower & Garden Festival Center. Visitors will have the opportunity to try this healthy treat as they enjoy gardening activities and demonstrations at the Festival.

"GoGo squeeZ is the ultimate smart and simple snack solution for active families on-the-go, whether they are taking in the sights at a theme park or managing the many activities of their busy lives," said Meena Mansharamani, Managing Director for Materne North America. "The GoGo on the Go Challenge is a great way to engage with parents and kids and show that healthy eating and an active lifestyle can be both easy and fun."

The GoGo on the Go Challenge also continues online with fun facts and sweepstakes. Facebook users can complete the three-question "Go Challenge Quiz" for a chance to win free GoGo squeeZ products as well as the grand prize: a year's supply of GoGo squeeZ. To participate, connect with the brand at http://www.facebook.com/i.like.gogosqueez and "like" us on Facebook to uncover the secret path.

GoGo squeeZ is 100 percent fruit, squeezable applesauce for kids. Gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives, GoGo squeeZ applesauce is packaged in re-sealable pouches with a built-in straw, making it a no-spoon, no-mess way to enjoy three-fourths serving of fruit on-the-go -- no refrigeration required. All five delicious flavors -- Apple Apple, Apple Peach, Apple Banana, Apple Strawberry and Apple Cinnamon -- contain no refined sugar and are Kosher certified. GoGo squeeZ is available at grocery stores nationwide.

About Materne

Materne North America is a fast-growing company committed to improving the lives of kids and families by offering healthy, natural fruit snacks in convenient pouches.

Materne GoGo squeeZ was launched in the US in June 2008 to offer American families the opportunity to enjoy our no spoon, no mess, all natural squeezable applesauce when on the go! Each pouch contains the equivalent of three-fourths serving of fruit and supports our mission to American consumers: Helping parents feed their kids better foods when they are on-the-go!

Materne's brand in the U.S. is called GoGo squeeZ and is sold at Whole Foods, Costco, Wal-Mart, Publix and a growing list of other major retailers.

GoGo squeeZ was recently featured on "Good Morning America," CHOW.com, and Parents magazine as a top healthy snack for children.

Outside of the US and especially in France, GoGo squeeZ is sold as Pom'Potes. Since the brand's inception in 1998, Pom'Potes has grown into a major snack brand in France, selling more than 1.6 billion pouches across Europe.

You can find us at www.materne.us and on Facebook, Twitter and YouTube.

About Epcot® International Flower & Garden Festival

Thirty million blooms, half a million plants, dozens of Disney character topiaries and 1,000 butterflies add up to a wonderful world of theme park color at the 18th annual Epcot® International Flower & Garden Festival, March 2-May 15, 2011 at Walt Disney World® Resort in Lake Buena Vista, FL. Information on the Epcot® International Flower & Garden Festival is available at www.disneyworld.com/flower or at 407/W-DISNEY.

SOURCE Materne North America