Mavatar Launching: "Shoppable Content Publishing (SCP) Platform" on June 23rd, 2015 at Bespoke, SF
A rare win-win-win scenario for consumers, retailers, and influencers
REDWOOD CITY, Calif., June 16, 2015 /PRNewswire/ -- Mavatar Technologies, a leading e-commerce platform, announced the launch of its Shoppable Content Publishing (SCP) Platform today.
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Mavatar is a "Network Orchestrator" like Uber and Airbnb for affiliate sales where data, content, and e-commerce infuse.
Utilizing Mavatar's smart and universal shopping platform, users can save and now even make money, simply by shopping! The SCP platform allows shopping with one store/device-agnostic cart, which can be shared, published, and promoted across web, social, video, and print channels. Mavatar's powerful publishing platform tracks and measures the influencers' effect on partners' products down to the sales dollars, and rewards influencers in a fully transparent manner.
In a response to Amazon's 'unstore' philosophy, Mavatar provides a 'co-store' opportunity—CO, for Collaboration & Content—allowing:
- Shoppers to see a 360-degree view of products, including coupons, lookalikes, featured stories, popularity, and more, all in one window.
- Influencers to make any type of content (digital, print, and beyond) shoppable using Mavatar's zero-integration technology
- Retailers to satisfy the millennial shoppers' allure to overanalyzing their shopping decisions
"When we started Mavatar, we wanted to fundamentally disrupt the space by introducing a consumer-centric shopping platform," stated Susan Akbarpour, Mavatar's co-founder and president. "We noticed that over 93% of consumers report purchasing products when recommended by an influencer, so we decided to expand the platform and create a more efficient ecosystem wherein retailers, consumers, and influencers all interact and benefit from measurable results."
Within just a few months of launching its beta product, Mavatar's influencer platform boasted over 600 fashion and lifestyle bloggers, celebrities, nonprofits, print and video publishers, and fashion shows using Mavatar's technology to create shoppable content in few simple steps.
"Kodak's team has been very impressed by Mavatar's original concept of real-time shopping off the content people consume, not just online, but in print and video as well," said Jeff Clarke, Kodak CEO. "The possibilities with Mavatar are unlimited and extremely attractive to any content provider."
Mavatar's SCP platform launch has been sponsored by Bespoke, 49ers Foundation, Lunares Home, and others, and will take place on June 23rd at the state of the art event center, Bespoke, SF. The ticketed event will welcome over 400 attendees to a day of informative and interactive programs designed to welcome shoppers, influencers, and retailers into the Mavatar world of new possibilities. The event will also feature a one of a kind fashion show, where the San Francisco 49ers cheerleaders will model products from featured retailers. During the show, guests will receive QR codes to exclusive Mavatar Carts, and will be able to shop the runway in real time. All proceeds will go to the San Francisco 49ers Foundation in support of their mission to keep kids "Safe, On Track and In School."
About Mavatar Technologies, Inc.
Founded in 2011, Mavatar Technologies Inc. is a privately held company located in Silicon Valley. The company is backed by patent-pending technologies and prominent industry veterans, including Chris Kelly, former CPO of Facebook, Steve Westly, former CFO of eBay & California Controller, Phil Schlein former CEO of Macy's and USVP partner, Jeffrey Moore, Stanford GSB CTO & Lecturer, and Paul Deneve, former CEO of Yves Saint Laurent.
For more information visit the Company website, Facebook, Twitter, or Pinterest or social square page.
Mavatar Contact:
Janine Just
646-543-6301
Email
SOURCE Mavatar Technologies, Inc.
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