ELGIN, Ill., July 12, 2016 /PRNewswire/ -- Finally, there is radical innovation in home water filtration, bringing smaller filters that are interchangeable among products to provide more great-tasting water at home, in the office or on-the-go. Unveiled today and available nationwide, the MicroDisc Filtration System from MAVEA features a water filter smaller than a drink coaster that can provide 50 percent more filtered water than the leading brand.* The MicroDisc filter also is the first to be interchangeable among products, with the same filter used in MAVEA's stylish Pitcher, sleek Carafe and convenient Water Bottle.
"MAVEA is happy to deliver innovation in water filtration, with new features in the category for the first time in many years," said Kristin Affatato, director of marketing for MAVEA. "Our MicroDisc filters not only provide more great-tasting water per filter – they are smaller and easier to store, with interchangeability that makes enjoying filtered water easier and more convenient than ever."
MAVEA's MicroDisc is offered in three stylish, BPA-free, shatter-resistant and dishwasher-safe products, including:
- MAVEA Water Filter Pitcher with MicroDisc: Features a 10-cup quantity, MEMO meter to measure filter life, fitted lid with pour-through design, ergonomic grip handle and advanced in-molded feet that look great while preventing surface scratches and slippage. Available in black for a suggested retail price of $29.99.
- MAVEA Water Filter Carafe with MicroDisc: Provides 5.5 cups of delicious water to meet the demands of a busy home or office. Features a sleek and stylish high-gloss design (with MEMO meter), and fits easily in most refrigerator doors. Available in a minimalist, white hue for a suggested retail price of $24.99.
- MAVEA Water Filter Bottle with MicroDisc: Provides 20 ounces of filtered water while on-the-go, featuring an easy-open top that operates with just one hand, a leak-proof lid and a pull-up spout. Available in vibrant purple and bright blue colors for a suggested retail price of $14.99.
The MAVEA MicroDisc filters featured in all of these products eliminate the plastic housing traditionally found in water filters for a decreased environmental impact, and they are ready-to-use without pre-soaking for added convenience.
With MicroDisc filters, users can look forward to supreme water quality and taste – without the black bits – for drinking as well as for brewing delicious tea and coffee, and cooking flawless rice, pasta and vegetables. The unique MAVEA Advanced CCC™ (Compressed Catalytic Carbon) Filter Technology reduces chlorine and chloramine, two chemicals that can give water a poor taste, while leaving in minerals such as magnesium and calcium that are important for your health. The MAVEA MicroDisc Filter System has been tested by WQA against NSF/ANSI Standard 42 for the reduction of chlorine, taste and odor.
"The MAVEA MicroDisc Filtration System helps customers rethink their water by offering a more convenient and cost-effective option for great-tasting water, no matter where they want it," said Affatato. "In addition to improving water taste for drinking and cooking, the MicroDisc filter gives users another small but meaningful way to decrease their environmental footprint."
MAVEA MicroDisc filter refills are available in packs of three for a suggested retail price of $11.99. The Pitcher, Carafe, Water Bottle and refill filters are now available at Target.com, and will be available at Amazon.com later this month, and at Target and Bed Bath & Beyond stores in September. More information can be found at www.re-thinkyourwater.com.
MAVEA is the next generation of water filtration from Germany, bringing a new line of filters and systems to North America. Developed and designed in Germany, MAVEA products are created with imagination, precision and a love of detail for customers who are eager to experience fast, clean, safe and stylish water filtration. MAVEA is a subsidiary of one of the world's leading water filtration companies that invented the category almost 50 years ago in Germany. Today, the company serves millions of consumers worldwide, and water remains its only passion and business.