MC2 Releases New Report: Sales vs. Marketing: Who's Got the Lead?
Report focuses on the rivalry between sales and marketing and why it's imperative they work together to exceed company goals.
CHESTNUT RIDGE, N.Y., Sept. 23, 2014 /PRNewswire/ -- Companies with a strong sales and marketing alignment achieve a 20% annual growth in revenue (Source: Hubspot.com). Yet, the two functions are often at odds with one another. MC2 ("MC-Squared"), a leading event marketing and production partner, has released a report addressing the challenges of the ongoing rivalry between Sales and Marketing.
The report, "Sales vs. Marketing: Who's Got the Lead?", discusses the deeply rooted rivalry between sales and marketing; how the selling landscape has evolved; and what the two functions must do to succeed. The paper suggests management's goals can be enhanced by a supportive, cooperative relationship between sales and marketing teams.
"A finely honed sales and marketing partnership is critical in live, make-or-break selling environments. As the CMO of an event marketing company, I've personally seen the rivalry between the two functions play out at face-to-face events," said Rob Murphy, chief marketing officer, MC2. "It's noteworthy because trade shows provide such strong ROI and unique opportunities to reach engaged prospects. I believe the ideas outlined in this paper can make a difference on and off the trade show floor."
If sales and marketing are at odds, such sales opportunities can be compromised. Therefore, it is critical sales and marketing work together to turn prospects into leads and, ultimately, customers.
"Sales vs. Marketing" examines ways sales and marketing can put the gloves down and work together to achieve results. Taking advantage of 'what sales can learn from marketing' and 'what marketing can learn from sales,' as outlined in the report, can develop the ultimate revenue-generating team.
To download the report, visit: http://www.mc-2.com/resources/white-paper-sales-v-marketing/.
About MC2 ("MC-squared")
MC2 (www.mc-2.com) is a recognized leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. MC2 has sponsored EXHIBITOR magazine's FastTrak education program since 2001. The company has 12 locations in the U.S. and Germany.
Contact:
Angie White
[email protected]
303-918-2787
SOURCE MC2
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