NEW YORK, June 8, 2017 /PRNewswire/ -- McCann New York was honored at the 2017 AICP Next Awards with the "Most Next Award," or the Best In Show, for Lockheed Martin's "The Field Trip To Mars" virtual reality experience. Framestore, McCann's production partner on the project, shared the honors with McCann.
McCann New York and Framestore also took home top honors for "The Field Trip To Mars" in both the creative award show's Experiential and Innovation categories. The campaign follows children on a school bus as they experience a trip to Mars via virtual reality.
"As I have said before, we have to thank our brave, open-minded clients for their willingness to take chances that resulted in our great successes over the past year," said Eric Silver, McCann's North American Chief Creative Officer. "The AICP Next Awards honor creative work that is always first about solving a client's business problems. This is how our agency approached the innovative use of virtual reality for Lockheed Martin just as with all of our campaigns."
The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year's grant was directed to the Washington, D.C. chapter of Girls Inc. The honored AICP Next Awards work becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The results of the AICP Next Awards are the latest of many top global creative honors won by McCann this year. At the 2017 Effie Awards, McCann New York was honored as the most effective agency office in North America and McCann Worldgroup was named the No. 2 most effective regional network. McCann New York was named "Agency of the Year" at The One Club's The One Show. McCann was honored across the board with Digital Agency of the Year, Agency of the Year, and Network of the Year distinctions at the ADC 96th Annual Awards. Also this year, the agency won both Network of the Year and Agency of the Year at the International ANDY Awards, in addition to taking the Best in Show GRANDY award. In 2016, McCann was ranked by The Gunn Report as the world's second most creatively awarded network overall in advertising and specifically in digital as well.
About McCann Worldgroup: McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mccann-wins-best-of-show-at-aicp-next-awards-for-lockheed-martins-field-trip-to-mars-300471134.html
SOURCE McCann Worldgroup