CARTAGENA, Colombia, Sept. 22, 2017 /PRNewswire/ -- McCann Worldgroup was named Network of the Year at the 2nd edition of the Latin American Effie Awards during an awards ceremony at the Cartagena Inspira Festival in Colombia.
McCann Worldgroup was the most-awarded network at the Latin American Effie Awards, after winning 21 metals – 4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from six agencies in eight different markets across the region – Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama and Peru.
"Effie Latin America is the regional crème de la crème competition when it comes to evaluating creativity that drives results with effectiveness, the ultimate evidence of work that serves our clients," said Fernando Fascioli, president of McCann Worldgroup Latin America and Caribbean. We could not be prouder of this result. It reflects our ultimate mission, which is to help brands play a meaningful role in people's lives, and also attests how, like no other network, we truly work as an integrated force across the region."
Twenty-four brands from global, regional and local marketing companies saw their work recognized for effectiveness, among them: San Luis and Inka Kola (Coca-Cola), Cencosud, Cusqueña, Entel and Sodimac in Peru; Banco de Bogotá, Ministry of Education and ProColombia/RedCross in Colombia, Banco Galicia and GM in Argentina, and L'Oréal, Mastercard and Nestlé in Brazil.
McCann Lima led the award account with 10 trophies (2 Golds, 3 Silvers and 5 Bronzes), which also made McCann Lima the Most Awarded in the Peruvian market. Mercado McCann Argentina won 1 Gold and 1 finalist; Commonwealth//McCann Buenos Aires won 1 Gold; McCann Colombia won 1 Silver, 2 Bronze and 2 finalists; WMcCann Brazil won 2 Silvers, 3 Bronzes and 4 finalists; and Commonwealth//McCann won 1 Bronze and 1 finalist. McCann Buenos Aires, McCann Ecuador, McCann Santiago and McCann Panama also saw one case each on the shortlist.
Below the detailed list of awarded cases:
The 4 Golds won in the region were for the following cases:
"Hijacked Highway", from McCann Lima for Sodimac, in the "Maintenance and Home Appliances" and "Media Idea" categories.
"La Historia de Marcos y Claudia", from Mercado McCann for Banco Galicia, in the Sustained Success category.
"Meritocrats", from CW//McCann Buenos Aires, for Chevrolet, in the "Automotive – Single Market" category. This was the only Gold awarded in the category.
The 6 Silvers went to the following cases:
"The ad that made a huge change in 24 hours", from McCann Lima for the Peruvian Down Syndrome Association, in the Low Budget category.
"La Ponchila", from McCann Lima for San Luis Water, in the Good Causes category.
"Telar Cusqueña", from McCann Lima for Cusqueña beer, in the Alcoholic Beverages category.
"Quien se rie por ultimo, rie con Mastercard Gold", from WMcCann for Mastercard, in the Financial Services and Products category.
"Donde la frustración reina", from WMcCann for Mastercard, in the Financial Services and Products category.
"Balígrafo", from McCann Colombia for Colombia's Ministry of Education, in the Government and Institutions category.
The 11 Bronzes went to the following cases:
"Telar Cusqueña", from McCann Lima for Cusqueña beer, in the Good Causes category.
"The ad that made a huge change in 24 hours", from McCann Lima for the Peruvian Down Syndrome Association, in the Interactive category.
"Donate a hashtag", from McCann Lima for The Red Cross, in the Interactive category.
"Connecting you with what you like most", from McCann Lima for Entel, in the IT/Telco category.
"Inka-Kola, el sabor que nos hace únicos", from McCann Lima for Inka-Kola/Coca-Cola, in the Non-Alcoholic Beverages category.
"Sou fatal", from WMcCann for L'Oréal, in Youth Marketing category.
"Donde la frustración reina", from WMcCann for Mastercard, in the the Programmatic category.
"Baton. El chocolate que venció la dictadura del NO", from WMcCann for Garoto/Nestlé, in the Sustained Success category.
"Tuit BDB", from McCann Colombia for Banco de Bogotá, in the New Products and Services category.
"The Flag Refill", from McCann Colombia for ProColombia and The Red Cross, in the Government and Institutions category.
"Chevrolet Brand: una nueva generación de autos para una nueva generación de conductores", by CW/McCann Mexico for GM, in the Brand Revitalization category.
EOU/MRM, McCann Buenos Aires, McCann Ecuador, McCann Santiago y McCann Panama also added to the overall result, with 1 shortlisted case each.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC.
SOURCE McCann Worldgroup