McDonald's Launches New "Create Your Taste" at New Union Square Restaurant

SAN FRANCISCO, June 19, 2015 /PRNewswire/ -- The new era of customization at McDonald's has landed in San Francisco's Union Square neighborhood. In an effort to add more variety and options to its menu, McDonald's has launched an expansion of its "Create Your Taste" concept to a new restaurant located at 441 Sutter Street.  This is the first McDonald's restaurant in Northern California to feature the new customized burger building system and contemporary aesthetic.

Create Your Taste encourages customers to order from a tablet-like kiosk where they can customize everything from choice of buns and cheese to quality toppings and sauces, new to McDonald's, allowing them to build their own perfect burger. In the upcoming months, customers will also be able to build their own customized chicken sandwiches from the Create Your Taste platform.

McDonald's is rolling out Create Your Taste to appeal to customers who increasingly seek to customize their fast-food experience. 

"This new prototype reflects how my McDonald's restaurants need to evolve," said Scott Rodrick, McDonald's licensee in San Francisco. "Our guests today want quality toppings and the ability to customize their experience." 

Orders placed from the Create Your Taste menu are cooked to order at customized kitchen stations separated from the traditional McDonald's kitchen. Orders typically take 5-8 minutes to prepare and are hand delivered by a crew member directly to the customer's table, and arrives open-faced, in a polished wire basket.  Even McDonald's World Famous Fries® are served in a mini stainless wire basket.

What started off as a small test of Create Your Taste restaurants in Southern California and Australia has quickly expanded to locations in six states, including: California, Illinois, Wisconsin, Georgia, Missouri and Pennsylvania. There are additional plans to expand the Create Your Taste platform to 2,000 U.S. locations, or about one in seven of the 14,000 domestic McDonald's restaurants.

About Greater Bay Area McDonald's Restaurants
The Greater Bay Area McDonald's Cooperative is comprised of individuals who own and operate McDonald's restaurants as well as company-owned restaurants in the 15-county Bay Area region. Local McDonald's owner/operators are committed to their communities, supporting programs including Ronald McDonald House Charities (RMHC) of the Bay Area, Ronald McDonald House of San Francisco and Ronald McDonald House at Stanford, two Ronald McDonald Care Mobiles serving Santa Clara County and Contra Costa County, and the RMHC Scholarship program. Follow McDonald's of the Greater Bay Area on Twitter @McD_BayArea for up-to-date information, announcements and prize giveaways.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook for updates on our business, promotions and products.

For more information, contact:
Ashley Gonias
[email protected] 
(415)318-4310

Online Newsroom:
http://news.mcdonalds.com/US

SOURCE Greater Bay Area McDonald’s Restaurants

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