LOS ANGELES, Jan. 30, 2015 /PRNewswire/ -- McDonald's is now randomly accepting Lovin' as a form of currency. Following the launch of McDonald's "Pay with Lovin'" Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S.
Customers who enter participating restaurants* across Southern California between Monday, Feb. 2 and Saturday, Feb. 14 could be selected at random to have the price of their meal eliminated in exchange for a small act of kindness. Breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment**.
"McDonald's is in a unique position to bring a little more lovin' to our customers," said Deborah Wahl, chief marketing officer for McDonald's USA. "We're on a journey to change the relationship and Pay with Lovin' is a direct way for us to engage with our customers. We believe that a little more Lovin' can change a lot."
"Southern California McDonald's believes 'a little more Lovin' can change a lot' and it's an idea that's inspiring everything we do moving forward," said Clay Paschen, III, McDonald's owner/operator and president of the McDonald's Operators' Association of Southern California (MOASC). "Pay with Lovin' is just one way we are doing that. Through our brand's renewed focus on Lovin', we hope people are inspired to recognize and celebrate the Lovin' they share with each other every day."
* Drive Thru not included
** Examples only
About McDonald's of Southern California
MOASC is comprised of more than 600 franchised and company-owned McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. Learn more at mcdonaldssocal.com and follow us on Twitter: @McDonalds_SoCal
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.
NO PURCHASE OR ORDER NECESSARY. Begins 2/2/15, ends 2/14/15. Subject to Official Rules available at participating restaurants and at www.mcdonalds.com/pwlrules. Not available in Drive Thru. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds and how to participate without purchase. Void where prohibited. Sponsor: McDonald's USA, LLC, Oak Brook, IL 60523.
For more information, contact:
SOURCE McDonald's of Southern California