Measuring Voice of the Customer- Where Do You Turn?

NEW YORK, Feb. 13, 2012 /PRNewswire/ -- ORC International today announced its Event Hub sponsorship and panel discussion at this year's Social Media Week in New York, February 13-17 (www.socialmediaweek.org). The global market research firm, whose forward-thinking Social Buzz offering (www.orcsocialbuzz.com) combines social analytics with traditional market research and industry expertise, will chair a panel of diverse and distinguished guests debating the value of social media and traditional research when capturing the voice of the customer.  The panel, titled State Your Case: Research vs. Social Analytics (@ORCIntl, #SMWResearch), will hone in on the successes, challenges, and strategies for blending both distinct methodologies to enhance the understanding of customer sentiment, experience and a company's brand overall.

"We are very pleased to be a part of such a unique event like Social Media Week. It's a fantastic forum to showcase new techniques and how social media is impacting today's corporate strategies and initiatives.  With Social Buzz, our clients are finding tremendous value in combining both techniques as the 'hands-on' analysis we provide helps them interpret social data, gain supporting industry insight, and deepens their understanding on their customers and brands. This is very powerful and the combined knowledge will help drive more strategic thinking," noted Marc Litvinoff, ORC International's President and CEO.

The session will harness the viewpoints of industry experts including:

• Linda Shea- Senior VP and Global Managing Director, Customer Strategies, ORC International  (http://www.linkedin.com/pub/linda-shea/4/94/a89)
• Taulbee Jackson- President & CEO of Radious- Masterminds behind the Superbowl Social Command Center (http://www.linkedin.com/in/taulbeejackson)
• Craig Hepburn- Global Director of Social, Nokia (http://www.linkedin.com/in/craighepburn)
• Jeffrey Bodzewski- Director of Social Marketing, Aspen Marketing (http://www.linkedin.com/in/jmbodz)
• Moderator: Jeff Resnick, Global Managing Director, ORC International  (http://www.linkedin.com/in/jeffreyresnick1)

ORC International's session will be held on Monday, February 13 at 3pm at the JWT Headquarters in New York. For more venue and registration information: http://socialmediaweek.org/event/?event_id=2002. Follow us on Twitter @ORCIntl, #SMWResearch.

For more on ORC International's Social Buzz offering, please visit http://www.orcinternational.com/us/what_resprod_socana.shtml or visit our blog www.orcsocialbuzz.com.

About ORC International
ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We offer a platform of integrated intelligence that combines traditional and forward-thinking methodologies, technology, industry expertise, and skilled research professionals to provide clients with the most comprehensive foundation for providing actionable insight to solve their most pressing business challenges worldwide. The Company has been a partner of CNN on the CNN|ORC International poll since 2006 and founding member of the Council of American Survey Research Organizations (CASRO). For more information, please visit the company website www.orcinternational.com.

ORC International Contact:
Christina Hungspruke
Senior Director, Corporate Marketing
Phone: 212.463.6312
E-mail: [email protected]

SOURCE ORC International