MedAssurant Announces New Name - Inovalon

BOWIE, Md., June 5, 2012 /PRNewswire/ -- MedAssurant, Inc., a leading provider of data-driven healthcare solutions, today announced the formal launch of its new name – Inovalon, Inc. With the input of more than 1,000 of its employee associates, clients, and industry partners, Inovalon is launched as a reflection of the Company's core culture and principal purpose to bring insight and improvement to healthcare.

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Inovalon is a newly coined term created by combining innovation, value, and action. Within the name are also key elements of the words nova and valor. 'Innovation' is not just a patented formula, but a signature form. It is built in causal sequence on three principles: Insight, Intervention, and Impact. 'Nova' conjures images of great energy and passion bursting forth, intensity of light, and a source of life. 'Value' is a cornerstone of the Company's offerings and a commitment to its clients. 'Valor' conveys bold determination and integrity. And 'On' communicates a strong call to action.

Inovalon's products and services touch more than 285,000 physicians, 195,000 clinical facilities, and 120 million Americans. "Today's launch of our new name and brand is a reflection of more than a decade of growth in the healthcare technology market. It symbolizes the natural evolution of our corporate identity to more fully reflect the essence of our brand, the core attributes of our business, and our approach to empowering healthcare," said Keith Dunleavy, M.D., President and Chief Executive Officer of Inovalon, Inc.

Inovalon's value is delivered through the progression of Turning Data into Insight, and Insight into Action^®. Proprietary datasets, sophisticated analytics, deep subject matter expertise, and nationwide in-community personnel deliver an end-to-end platform of technology and operations. Driven by data, Inovalon identifies gaps in care, quality, data integrity, and financial performance – while also bringing to bear the resources to resolve them. This combination provides a capability suite that drives high-value impact, improving the quality and economics for health plans, hospitals, physicians, patients, and researchers.

"Together with our many partnered clients, Inovalon brings insight and improvement to healthcare," added Dr. Dunleavy. "We are an established leader and pioneer of the healthcare landscape – one defined by innovation, empowered with energy, committed to value, and realized through action. Our new name clearly differentiates and grounds our identity in these core attributes that personify our business culture, the wellspring of our success, and the source of our ability to deliver meaningful improvements to the healthcare community."

This change in name does not reflect any change in ownership, leadership, or direction. The official brand transition launched today at www.inovalon.com and will continue to be rolled out across Inovalon's office locations. Headquartered outside of Washington, D.C., in Bowie, Maryland, Inovalon has more than 1,500 office-based personnel and thousands of in-community field personnel across all 50 states, the District of Columbia, and Puerto Rico.

About Inovalon, Inc.

Inovalon, Inc., the new name of MedAssurant, Inc., is a healthcare technology company that combines advanced data analytics with highly targeted interventions to achieve meaningful impact in clinical outcomes and financial performance across the healthcare landscape. Our unique achievement of value is delivered through the effective progression of Turning Data into Insight, and Insight into Action^®. Proprietary datasets, sophisticated analytics, deep subject matter expertise and nationwide in‐community personnel deliver a seamless, end‐to‐end platform of technology and operations. Driven by data, Inovalon uniquely identifies gaps in care, quality, data integrity, and financial performance ­- while also bringing to bear the resources to resolve them. This differentiating combination provides a powerful capability suite, touching more than 285,000 physicians, 195,000 clinical facilities, and more than 120 million Americans, driving high‐value impact, improving the quality and economics for health plans, hospitals, physicians, patients, and researchers. Please visit www.inovalon.com for more information.

SOURCE Inovalon, Inc.