MedHelp Partners with Evidation Health to Enhance Consumer Offering in Behavioral and Predictive Analytics
Evidation Health expands population reach for clinical study recruitment through MedHelp's communities
READING, Mass. and MENLO PARK, Calif., June 17, 2015 /PRNewswire/ -- MedHelp®, the consumer division of Physicians Interactive® (PI), will enhance their condition management platform with behavioral and predictive analytics powered by Evidation Health.
This strategic partnership also allows Evidation Health, whose focus is on validating the clinical and economic outcomes of digital health solutions, to leverage MedHelp's far-reaching population of patients — more than 140 million worldwide per year — across dozens of medical conditions to enable faster and more efficient recruitment of patients into clinical trials.
MedHelp's mobile condition management platform helps patients engage in their health and manage a variety of chronic conditions, including hypertension, heart disease, diabetes and obesity. MedHelp will utilize Evidation Health's advanced analytics and rewards engine to further personalize the consumer experience through medical, behavioral and contextual information.
"As the leader in consumer health engagement, we can help drive Evidation Health's reach and trial engagement. At the same time, we will gain a deeper understanding of our patients' behaviors and propensity for improvement," said John de Souza, PI's president of consumer business. "By expanding our offering, we will provide payers, healthcare providers and life science partners with more meaningful population health insights, as well as the ability to act upon those insights by engaging with each patient individually."
"Our focus in digital health is to demonstrate real-world health outcomes for patients, payers and provider systems, especially in conditions where patient behavior can profoundly impact those outcomes. Our partnership with MedHelp enables patient-consumers to virtually connect with researchers in all types of clinical specialties to better understand, and participate in, the future management of their own health," said Deborah Kilpatrick, Ph.D., CEO of Evidation Health.
Digital health companies, healthcare systems, employers, medical and biotechnology companies, and life sciences organizations employ Evidation Health's platform for clinical research.
About MedHelp
MedHelp, the consumer division of Physicians Interactive, is the world's largest online health community and consumer health platform, empowering more than 140 million users worldwide each year to better understand and better manage their health. MedHelp's platform provides mobile, social and data solutions to leading health industry players looking to bring consumer engagement to their condition management offerings. For more information, visit www.medhelp.org.
About Physicians Interactive
Physicians Interactive has the largest global, digital health platform that engages and empowers consumers and healthcare professionals with instant access to content, solutions and data to improve health outcomes. The company provides payers, retailers and life science companies with sophisticated digital engagement solutions to reach, message, educate and change behaviors. For more information, visit the website at www.physiciansinteractive.com.
About Evidation Health
Evidation Health began as a collaboration between GE Ventures and Stanford Health Care to realize a shared vision for a digital health-enabled future. The company partners across the healthcare ecosystem to generate real world clinical and economic evidence enabled by digital health solutions. Evidation Health helps partners quantify and optimize health outcomes through advanced analytics of medical, behavioral and contextual data at the patient-consumer level. Evidation Health is based in Menlo Park, CA. For more information, go to www.evidation.com.
Media Contacts:
Amendola Communications for Physicians Interactive
Tim Boivin, 224.209.6495
[email protected]
MedHelp, Inc.
Brittany Doohan, 415.882.4600
[email protected]
Evidation Health, Inc.
Shannon Bergstedt, 415-523-0412
[email protected]
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SOURCE Physicians Interactive
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