Media Advisory: A New Take on the Philly Cheesesteak

PHILADELPHIA, Aug. 23 /PRNewswire/ --

WHAT: The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will dish out 1,000 samples of Philly cheesesteaks made entirely from ingredients grown and produced within the area's 100-mile foodshed. The event is part of GPTMC's Philly Homegrown™, a consumer education and tourism marketing program launched this summer to introduce the people, places and flavors of the area's foodshed—from Amish Country to the Atlantic Ocean and from the region's rivers to the rich farmlands in Pennsylvania, New Jersey, Delaware and Maryland.

Frog Commissary founder, chef and author Steve Poses will prepare a farm-fresh take on the iconic Philly cheesesteak with ingredients from local farms and purveyors, showcasing the ease in which food lovers can create local meals at home. The featured cheesesteak, which will be sold for a limited time (August 26-29) at Ben's Bistro in The Franklin Institute Science Museum, includes Poses' own mix of sweet and hot roasted peppers. The restaurant is open to the public daily and does not require museum admission. Poses' Frog Commissary operates all dining institutions at the museum.

WHO:

• Jeff Guaracino, GPTMC
• Steve Poses, Frog Commissary
• Ben Franklin interpreter
• Farmers, bakers and growers

WHEN: Wednesday, August 25, 2010

• Media preview: 10:30 a.m.
• Public event: 11:00 a.m.

WHERE: The Mayor's Farmers' Market at Love Park, run by Farm to City and supported by the Mayor's Office of Sustainability

15th Street & John F. Kennedy Boulevard, Philadelphia

PHOTO OPPS:

• Philadelphia veteran chef and restaurateur Steve Poses preparing 1,000 cheesesteak samples (250 cheesesteaks) from start to finish
• Another Philadelphia icon, Ben Franklin, and a family from Medford, New Jersey taking the first bite of a locally sourced cheesesteak
• The Farmers' market's many fresh, local food items

FUN FACTS:

What does it take to make 1,000 locally sourced cheesesteak samples?

• 150 pounds of chipped grass-fed organic beef from Landisdale Farm
• 50 pounds of organic colby cheese from Mountain Meadows Colby
• 25 pounds of organic onions from Landisdale Farm
• 25 pounds of sweet and hot peppers from McCann Farm
• 208 feet of bread from Sarcone's Bakery

RECIPE: Steve Poses' locally sourced cheesesteak recipe will be available on visitphilly.com/food, where visitors can plan their Philly Homegrown™ experience—farmers' markets, restaurants, pick-your-own options, Amish treats and Philadelphia faves—from start to finish.

Steve Poses is founder of Frog Commissary. A local restaurateur, caterer and author, Poses' goal is to increase the amount of home entertaining. Steve's latest book, At Home by Steve Poses: A Caters Guide to Cooking and Entertaining, was released in 2009. It's the inspiration for At Home Online, a Web site and blog designed to make home entertaining as easy as possible with tips, guides and recipes. Learn more at athomebysteveposes.wordpress.com or follow Steve on Twitter @SPoses.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

SOURCE Greater Philadelphia Tourism Marketing Corporation