NEW YORK, Oct. 11, 2017 /PRNewswire/ -- Media iQ, the leading global analytics and technology company, announced today that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member of the Network Advertising Initiative (NAI) by adhering to the organization's strict Codes of Conduct.
TAG is the leading global certification program to fight criminal activity and increase transparency in the digital advertising supply chain. The NAI is a non-profit organization whose purpose is improving the health of the online ecosystem by enforcing high standards for data collection and consumer privacy. The NAI Codes of Conduct are considered the gold standard for self-regulation in the ad-tech industry.
"Together, these two designations underscore how dedicated we are to protecting both brands and consumers online," says Paul Silver, Chief Operating Officer at Media iQ. "Being an NAI member communicates to the industry and our clients that we take all steps necessary to let users know how we use data for online behavioral advertising. And TAG certification confirms that we maintain best practices for brand safety and take advantage of a full array of protective technologies."
The TAG Certified Against Fraud seal also reinforces GUARD, Media iQ's existing three-part brand safety system, and demonstrates that Media iQ meets following requirements:
- Uses an MRC Accredited IVT monitoring solution on 100% of impressions bought (Integral Ad Science)
- Fraud domain blacklist on 100% of impressions bought
- Fraud IP blacklist on 100% of impressions bought
"Especially in light of recent headlines about advertisers paying for fake traffic on major publisher sites, our clients want absolute assurance that their brands and budgets are protected," says John Goulding, Global Product Director at Media iQ. "This certification is just one more way we demonstrate our absolute commitment to ad integrity."
Some studies estimate that as much as 20% of all ad spend is wasted on fraudulent ad traffic industry-wide. MIQ's GUARD helps advertisers avoid fraud online by ensuring brand-safety, minimizing fraud and maximizing performance across all Media iQ campaigns.
"By aligning with NAI and TAG standards, Media iQ is contributing to a healthy online and mobile infrastructure, consumer privacy, and overall trust in the digital ecosystem. We want all stakeholders to be assured of our unwavering stance on brand protection; transparency as well as data access, quality and security." concludes Paul Silver, Chief Operating Officer at Media iQ.
About Media iQ
Media iQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights.
Media iQ has a clear vision for clients – to inspire through insights. Its expertise is ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, Media iQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities.
Founded in 2010, Media iQ has more than 400 staff in 12 offices globally, serves more than 650 clients, and enjoys a 92% client retention rate globally. Headquartered in the UK, it has offices across North America, Europe and Asia.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry's top trade organizations, TAG's mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.
About the NAI
The Network Advertising Initiative (NAI) is the leading self-regulatory association exclusively comprised of third-party digital advertising companies. As a non-profit organization, the NAI promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile applications. The organization also educates and empowers consumers to make meaningful choices about their experience with online advertising through an easy-to-use opt-out mechanism.
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Director of Public Relations, North America
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SOURCE Media iQ