Media Statement Attributable To Bryan Nesbitt, Cadillac General Manager

Jan 08, 2010, 15:23 ET from General Motors

DETROIT, Jan. 8 /PRNewswire/ -- Cadillac has selected BBH (Bartle Bogle Hegarty) as our new creative agency of record. BBH was awarded the Cadillac business for their combination of passion for the Cadillac brand, deep insight into the luxury automotive target customer and outstanding creativity.

We look forward to continuing the renaissance of the Cadillac brand with our new agency partner.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion. More information on Cadillac can be found at media.cadillac.com.

SOURCE General Motors



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