MediaAlpha Appoints Vice President of Business Development as Momentum Builds Behind Ad Technology Game-Changer

LOS ANGELES, April 22, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in performance-based advertising, today announced the appointment of Keith Cramer to the role of Vice President of Business Development. Cramer brings over 10 years of experience in the digital insurance advertising space to the role. Cramer will be focused on strengthening and growing MediaAlpha's partner relationships to drive greater transparency in the performance-based advertising industry.

MediaAlpha's flagship product, the MediaAlpha Exchange, is the industry's first transparent, vertically integrated marketplace to bring Real-Time Bidding ("RTB") to performance-based advertising. The innovative ad-tech platform offers unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms.

Prior to joining MediaAlpha, Cramer was the Vice President of Vantage Media, where he was responsible for building their finance and insurance ad network. Cramer also held various roles with QuinStreet before Vantage Media, rising to Senior Director of Insurance.

"Digital advertisers are seeing the game-changing value of transparency as their existing RTB advertising platforms fall short," said Steve Yi, CEO of MediaAlpha. "Keith's highly relevant experience can help us make that vision come to life by driving home the need for efficiency, technology and analytics to advertisers and publishers across a range of industries."

"I'm thrilled to be joining the MediaAlpha team to help grow and strengthen our partner relationships and bring a fresh perspective to the table," said Keith Cramer. "After seeing the MediaAlpha Exchange, I knew it was bringing something truly new and groundbreaking to the ad-tech space. It is the perfect system for today's environment, as the media landscape has so rapidly changed and ramped up the need for complete transparency."  

Notes to Editors:
About MediaAlpha
MediaAlpha is an emerging technology leader in performance-based insurance advertising. In 2013, the company launched the MediaAlpha Exchange, a disruptive, rapidly expanding, transparent marketplace for insurance clicks, calls and leads. MediaAlpha has offices in Los Angeles, California, and Redmond, Washington.

For more information, please contact [email protected] or visit www.mediaalpha.com

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SOURCE MediaAlpha