MediaCom Wins Six Cannes Media Lions Awards
Becomes most-awarded global media agency network at this year's competition
Jun 23, 2015, 04:26 ET
CANNES, France, June 23, 2015 /PRNewswire/ -- MediaCom has captured six Media Lions at the 2015 Cannes International Festival of Creativity, making it the top performer among all global media agency networks.
In total, the agency walked away with two silver and two bronze trophies as lead agency, with additional silver and bronze wins as credited media agency partner. The celebrated work spans multiple geographic markets and a diverse set of clients. Campaigns for Dell, Shell, Coca-Cola and Bose are among those recognized.
"With the Cannes Lions competition raising the bar year after year, this is a phenomenal performance, and I could not be more proud of our teams around the world," said Stephen Allan, Worldwide Chairman and CEO of MediaCom. "These wins, coupled with numerous other awards we've received this year, are proof that our creativity, commitment to systems thinking and exceptional client relationships have enabled us to deliver the highest standard of work in the industry."
MediaCom's four wins as lead agency include (by category):
- Business Products & Services: "Revenge of the (IT) Nerds" for Dell – MediaCom Germany (silver)
- Use of Screens: "The World's First Fully Personalised TV Campaign" for Coca-Cola – MediaCom UK (silver)
- Other Consumer Products (including Durable Goods): "Better Content Through Data" for Bose – MediaCom UK (bronze)
- Corporate Image & Communication: "Power of Sport" for Shell – MediaCom Global (bronze)
MediaCom was credited as media agency partner on the following two awards (by category):
- Use of Mobile Devices: "TTYL (Talk To You Later)" for Chevrolet from Maruri Grey Ecuador (silver)
- Use of Digital Content: "Shine" for Canon Cameras from Leo Burnett Australia (bronze)
MediaCom's final tally exceeds the performance of all other global media agency networks at this year's Festival, with the closest competitor landing two wins as lead agency and four overall. The news comes just one day after MediaCom dominated the famed competition's shortlist with 20 overall nominations, including 13 as lead agency.
MediaCom is the "The Content + Connections Agency", working on behalf of its clients to leverage their brands' entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content – defined as any form of consumer messaging – as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world's leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 6,000 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. MediaCom was named Network of the Year at the Global M&M Awards for an unprecedented fourth year 2013, 2011, 2010 and 2009.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm.
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GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.
WPP is the world's largest communications services group with billings in 2013 of US$72.3 billion and revenues of US$17.3 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 179,000 people (including associates) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the third consecutive year, the World's Most Effective Holding Company in the 2014 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.
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