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MediaMath adquire Tactads para habilitar direcionamento e mensuração cookieless e para vários dispositivos
  • USA - English
  • USA - English
  • Latin America - español
  • Brazil - Português
  • Deutschland - Deutsch
  • France - Français

Aquisição da Tactads faz parte da estratégia maior da MediaMath de permitir que os comerciantes se envolvam com os consumidores em todos os dispositivos


News provided by

MediaMath

Apr 24, 2014, 11:27 ET

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NOVA YORK, 24 de abril de 2014 /PRNewswire/ -- MediaMath, criadora do Marketing Operating System™ TerminalOne para marketing digital, anunciou hoje a aquisição da Tactads, fornecedora de tecnologias de direcionamento cookieless e para vários dispositivos. Integradas ao TerminalOne, essas tecnologias vão fornecer aos anunciantes a capacidade de se comunicarem com os consumidores e unificarem os esforços de marketing em smartphone, tablet, laptop, desktop e outros dispositivos.

"O uso de vários dispositivos habilitados para a web alcançou uma massa crítica e, por isso, tem o desafio de atingir os usuários hiperconectados às telas", disse Joe Zawadzki, diretor executivo da MediaMath. "A aquisição da Tactads é apenas um dos muitos meios que estamos empregando para ajudar os nossos clientes a superar este desafio, melhorar a eficácia de marketing e impulsionar o retorno sobre investimento."

A Tactads, empresa com sede na França, desenvolveu um software proprietário que usa algoritmos sofisticados para identificar e associar os dispositivos usando técnicas de estatísticas. Esta tecnologia não depende de cookies, não emprega informações pessoalmente identificáveis ​​sobre os consumidores e adere aos padrões de privacidade da indústria.

"A indústria tecnológica publicitária passou por uma enorme transformação que obrigou uma mudança na forma como os anunciantes se envolvem com os consumidores", disse Romain Gauthier, diretor executivo da Tactads. "Estamos focados no desenvolvimento de soluções compatíveis com a privacidade para enfrentar os desafios da segmentação e para melhorar o desempenho de marketing, um objetivo que a MediaMath compartilha. Esta aquisição ajudará a apresentar a nossa solução a um público amplo e global e estamos empolgados para fazer parte da família MediaMath."

A solução da Tactads é uma componente da tecnologia proprietária ConnectedID da MediaMath, sendo desenvolvida para permitir que os anunciantes participem com os seus clientes em todos os canais e dispositivos com escala sem precedentes. "Além de integrar as poderosas tecnologias cookieless e para vários dispositivos da Tactads, a nossa oferta ConnectedID vai colmatar os sinais de direcionamento de empresas de mídia, editores e anunciantes, mantendo o estrito cumprimento de privacidade e permitindo uma opção por exclusão mais robusta de consumidor do que as soluções baseadas em cookie no mercado atual", disse Ari Buchalter, diretor de operações da MediaMath. "A ConnectedID capacitará o marketing e a medição multicanais de forma inédita."

A ConnectedID deverá estar disponível na versão beta no terceiro trimestre de 2014 como parte do Marketing Operating System™ TerminalOne da MediaMath.

Sobre a MediaMath

Sediada em Nova York e com 12 unidades em cinco continentes, a MediaMath desenvolve tecnologia de marketing digital e oferece profunda expertise do setor, possibilitando aos profissionais de marketing se conectar com os consumidores individualmente e em massa através de toda a mídia digital do mundo. O Sistema Operacional de Marketing (Marketing Operating System™) TerminalOne da MediaMath possibilita aos profissionais de marketing personalizar sua própria infraestrutura de tecnologia e utilizar seus dados e os dados do setor no planejamento, execução, otimização e análise dos programas de marketing digital, que resultam em decisões mais inteligentes que levam ao crescimento dos negócios. O TerminalOne capacita as operações de milhares de profissionais de marketing, 55% dos quais representam empresas na lista da Fortune 100, possibilitando aos usuários obter resultados empresariais transformadores em todo o ecossistema digital.

Contato com a mídia:
Matt Caldecutt
Blast PR, em nome da MediaMath
+1-917-698-0810
[email protected] 

FONTE MediaMath

SOURCE MediaMath

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