NEW YORK, Sep. 24, 2020 /PRNewswire/ -- MediaMath, acclaimed independent advertising technology company for brands and agencies, today announced it has been named a Leader in Gartner's 2020 Magic Quadrant for Ad Tech for the third year in a row.
The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market.
"Our mission is to reimagine the digital advertising ecosystem with modern principles and technological specifications to align advertisers and publishers across a complex marketplace," said MediaMath founder and CEO Joe Zawadzki. "This is no easy task, but we have been able to deliver on that mission. We have developed a powerful and flexible platform, with TV inside, backed by a world-class client success organization dedicated to turning impressions into business results. We appreciate Gartner's recognition. On behalf of our clients – we're the world's most sophisticated and driven brands and agencies."
MediaMath has made significant progress in bringing the power of digital advertising to TV, rolling out robust contextual targeting capabilities, broadcast and cable partnerships and advanced analytics to drive its strategic advantage through 2021 via the SOURCE digital media supply chain.
MediaMath's Future Vision and Strong Focus on CTV
As MediaMath has evolved its industry-leading DSP and designed a curated ecosystem with SOURCE, it has also focused its recent efforts on improving its CTV capabilities to address the shifts in ad spend over the last year. With ongoing investments in technology and partnerships with TV-focused companies like Inscape, Magnite and TVSquared, MediaMath has brought the power of TV advertising under a single point of access so advertisers can buy, measure and optimize CTV alongside mobile and display.
"The unexpected global events in 2020 have continued to accelerate the shift from Linear TV to CTV. It is now even more necessary to execute and measure CTV just like every other channel the programmatic industry has brought efficiency to over the years," said MediaMath SVP of Product, Anudit Vikram. "We are hyper-focused on delivering innovative solutions creating a transparent and performant supply chain and are excited to bring CTV into the fold as another channel our customers can leverage to maximize their ROI."
What Clients Say About MediaMath via Gartner Peer Insights
"One of the best." "A very strong team across the board and across the globe. A great team to work with. 100% on customer success, creating joint value and delivering quality," Head Of Programmatic Media in Services. Firm Size: 30B+
"Cutting Edge DSP with Cross Platform Capabilities." "They are actively looking at long-term strategic initiatives that we need such as cross device attribution via a connected ID, as well as lining up strategic partners to target premium OTT video advertising," VP, Programmatic Marketing in Media Industry. Firm Size: 10B - 30B USD
"Would Highly Recommend MediaMath." "The team at MediaMath have not only delivered strong results in competitive markets but have developed into strategic partners based on their wealth of knowledge within the Programmatic space. Would very highly recommend partnering with their platform and team," Head Of Acquisition, Media. Firm Size: 500M+1B USD
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.
MediaMath helps the world's top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.
MediaMath initiated an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through the SOURCE ecosystem. SOURCE by MediaMath is an alliance of agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory and low fraud. In its first six months, the SOURCE initiative secured partners such as Magnite, PubMatic, LiveRamp, Merkle, TVSquared, IRIS.TV, White Ops and Inscape, and has empowered MediaMath to launch the ecosystem's full capabilities as the industry adjusts to new challenges and policies. MediaMath has offices in 15 cities worldwide and is headquartered in New York City. To learn more about how MediaMath helps innovative marketers delight their customers and drive real business outcomes, follow us at @mediamath or visit www.mediamath.com