NEW YORK, Aug. 18, 2014 /PRNewswire/ -- In June, Facebook introduced the ability to leverage its users' behavior outside the social network to inform more targeted, personalized advertising within its platform. While this innovative data stream presents marketers with novel opportunities, it also presents new challenges such as integration with existing programmatic strategies and the need for dynamic creative.
At MediaPost's Social Media Insider Summit, August 21st, at 11:45 a.m. PT, MediaMath VP of Global Partnerships Chris Victory will explore how advertisers are navigating Facebook's new data streams. Victory will reference insights from more than 100 campaigns across various verticals from advertisers who are already outpacing their social media goals by leveraging first party data in the Facebook Ad Exchange (FBX). He'll discuss how advertisers can best incorporate new and existing data sets into their programmatic and social media strategies to optimize brand awareness, direct response, loyalty and retention.
Social Media Insider Summit is taking place in Lake Tahoe, CA from Wednesday, August 20, to Saturday, August 23. The event brings together thought-leaders and innovators to discuss what's working and what's not working in the rapidly evolving social media landscape.
MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.
Blast PR on behalf of MediaMath