MediaMath's Edwin Lee to Discuss the Evolution of Programmatic Marketing at the Argyle Executive Forum 2014 CMO Leadership Think Tank

NEW YORK, Sept. 4, 2014 /PRNewswire/ -- Brands and agencies today are leveraging programmatic to achieve one-to-one communication with consumers, regardless of where they happen to be in their journey. It has altered consumers' expectations of how brands communicate with them, as programmatic enables marketers to customize messages to their experiences in real time, based on a myriad data points.

At the Argyle Executive Forum 2014 CMO Leadership Think Tank: Reengineering Digital Marketing to Drive Revenue, Thursday, Sept. 11, Edwin Lee, MediaMath's VP of Account Strategy, will participate in the half-day event focused on helping marketers sift through and learn from meaningful customer data and tailor their programmatic marketing efforts accordingly. Lee will share insight into how marketing organizations can become more effective in their messaging and more efficient in their media buying, investing in the right creative formats and the right media at each phase of the buyer's journey.

"Marketers no longer have to rely on the assumption that everyone matching a certain demographic profile will behave the same way," said Lee. "A unified programmatic mindset across all business units allows multiple teams and departments to deliver agile, responsive and comprehensive marketing at scale to better connect with target audiences on a one-to-one basis."

The CMO Leadership Think Tank will take place in San Francisco from 8:00-11 a.m. Lee will participate in a panel discussion alongside executives from Dot & Bo, Safeway and Men's Warehouse, followed by roundtable discussions.

For more information, visit: http://www.argyleforum.com/Events/2014-CMO-Leadership-Think-Tank:-Reengineering-Digital-Marketing-to-Drive-Revenue--San-Francisco

About MediaMath

MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.

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SOURCE MediaMath