MediaMath's Roland Cozzolino to Showcase the Company's Industry Leading Technology at Surge

NEW YORK, Sept. 18, 2014 /PRNewswire/ -- Today's digital marketing ecosystem presents billions of advertising opportunities daily that each require real-time decision-making. Building a technology platform that supports the velocity of this ecosystem and processes those opportunities is complicated, especially given the near-constant rate of evolution the digital marketing industry is undergoing.

At Surge 2014, OmniTI's scalability and performance conference, MediaMath CTO Roland Cozzolino will offer attendees a peek behind the curtain during, "How To Cope with 100 Billion Opportunities a Day: Building the Pipes of an Ecosystem" Friday, Sept. 26, at 10 a.m. ET. During the session, Roland will share how MediaMath architected an ultra-low latency platform that allows hundreds of other companies to plug into this high-throughput opportunity stream, enhance the opportunity, and still meet a 100-millisecond service-level agreement (SLA).

From infrastructural and architectural decisions, to the APIs, to the characteristics of a successful services-oriented team, Roland will walk through many of the essential elements behind building MediaMath. He will also share lessons learned along with a snapshot of MediaMath's future.

Surge 2014 will take place at the Gaylord National Convention Center in Maryland from Sept. 24-26. Roland will also lead the conference's Lightning Talks — five-minute talks about innovations and ideas.

For more information, visit: http://surge.omniti.com.

About MediaMath

MediaMath (mediamath.com) is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne (T1) Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution and optimizes interactions across all addressable media, delivering superior performance, transparency and control to all marketers and better, more individualized experiences for consumers. It has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agency and top brands across verticals.

Media Contact
Matt Caldecutt
Blast PR on behalf of MediaMath  
917-698-0810
[email protected]

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SOURCE MediaMath