GLENDALE, Calif., Jan. 15, 2015 /PRNewswire/ -- MediaShift, Inc., a next-generation digital advertising technology company, today announced that it was awarded its fourth patent from the United States Patent and Trademark Office (USPTO). USPTO number 8,898,161 has been issued for the technology described as "Methods and systems for searching, selecting, and displaying content." MediaShift's newest patent supports their breakthrough ad technology by allowing Network Providers to capture data and monetize their networks throughout the entire user session across multiple devices, while gaining data insight.
"This patent is a key addition to our portfolio, and it will help reinforce our previous patents. With this continuous improvement to our ad solutions products, MediaShift strengthens our strategic advantage for advertisers through the monetization of WiFi networks," said Rick Baran, President and CEO of MediaShift.
MediaShift's digital ad solutions backed with IP creates a superior online advertising marketplace for Network Providers and Advertisers to more efficiently bring targeted advertisements to consumers surfing the web. The new patent allows MediaShift to target and modify ads for on-the-go consumers by device, exact location and demographics. Advertisers can interact with users with a wide selection of rich media and display ads for a more engaging experience.
In addition to four awarded patents, MediaShift has several pending patents that encompass content modification, replacement, overlay, geo-fence monetization, pay-for-play billing, bandwidth optimized advertising, and other network optimized advertising solutions.
For more information on MediaShift's innovative advertising monetization platform, visit www.mediashift.com.
MediaShift is a next-generation digital ad tech company that monetizes WiFi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. The patented ad platform is the first in the industry to monetize WiFi networks with advertising at both sign-in and in-session. Advertisers can engage the captive on-the-go audience across multiple devices, through videos, app downloads, lead capture, and other sponsored opportunities, while leveraging the company's proprietary first-party data to reach highly targeted customer segments.