SAN RAMON, Calif., July 11, 2011 /PRNewswire/ -- Building and retaining a customer base through reward-based, value-driven loyalty programs is a powerful, cost-effective way for retailers to maximize any marketing investment. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for automotive, retail, entertainment and hospitality industries, today announced the launch of DrivingRetention.com. The new site is a resource to help businesses drive loyalty rewards programs to success.
DrivingRetention.com is both a monthly e-newsletter and a website that provides hand-selected hints, insights and practical examples, all designed to guide businesses in their quest to improve loyalty and retention.
Located in the San Francisco Bay Area with access to some of Silicon Valley's best talent, MediaTrac - division of Performance Loyalty Group, Inc. - is uniquely qualified to provide advice and information on customer loyalty and retention. The company has worked with some of the most respected retail businesses in North America and designed and implemented over 400 individual custom loyalty and media management systems for customers in a large spectrum of industries, including automotive, general retail, dining & entertainment, and salon, spa, & beauty.
Commenting on the new resource, Michael Gorun, Managing Partner at MediaTrac, stated, "We have created DrivingRetention.com to help guide businesses to higher profitability, greater customer retention and overall success. The site is a combination of articles and best practices both from MediaTrac and successful retailers, and should serve as a valuable source of information about how to further improve customer loyalty and retention."
Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid services, and media tracking programs for the automotive, retail, entertainment and hospitality industries.
MediaTrac™ - A PLG Company
Carter West Public Relations