Medica Selects RedBrick Health to Power its Latest Member Engagement Innovation

MINNEAPOLIS, June 17, 2014 /PRNewswire/ -- RedBrick Health a fast-growing leader in consumer health engagement and behavior change technology and Medica today announced a new relationship that will give Medica commercial members access to the market-leading RedBrick consumer engagement and behavior change platform. Effective January 1, 2015, Medica members will have access to a new suite of highly interactive, personalized and engaging health and wellness resources.

"The new capabilities offered through this platform will serve as an important foundation to our overall health management strategy," according to Mark Werner, senior vice president and chief clinical and innovation officer for Medica. "RedBrick will provide new programs, tools and resources that offer an impressive level of personalization for members across the continuum of health."

Medica members will be rewarded for participating in a broad range of personal health improvement activities through a unique incentive model managed by RedBrick. These rewards can be earned by completing or participating in a variety of programs including the RedBrick Compass interactive health assessment, RedBrick Journeys multi-modal digital coaching, the RedBrick Track multi-dimensional activity tracker that integrates data from a growing array of apps and devices, RedBrick Rally corporate challenges and health screenings delivered by RedBrick's national community access network.

"When it comes to offering innovative programs to support members' health, it's no secret that Medica has long been one of the most pioneering health plans in the country," stated Dan Ryan, chief executive officer for RedBrick Health. "Our health engagement and behavior change platform, combined with their passion for innovation, sets the stage for a market-defining model for managing and improving the health of their commercial clients."

Members can expect an experience that is motivating and challenging, making health engagement both fun and rewarding. Grounded in behavior design, the RedBrick platform allows participants to choose what they want to work on, through their preferred channel – web, mobile or tablet. Regardless of channel, the underlying technology learns the consumer's preferences and adjusts recommendations and interactions to ensure the experience remains fresh, targeted and relevant throughout the entire year.

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps organizations reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers, insurers, providers, brokers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

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About Medica
Medica (www.medica.com and newscenter.medica.com) is a health services company headquartered in Minneapolis and active in the Upper Midwest. With approximately 1.5 million members, the non-profit company provides health care coverage in the employer, individual, Medicaid, Medicare and Medicare Part D markets in Minnesota and a growing number of counties in North Dakota, South Dakota and Wisconsin. Medica also offers national network coverage to employers who also have employees outside the Medica regional network. Medica's vision is to become the community's health plan of choice, trusted for its integrity, respected for its service, and admired for its commitment to innovation and efficiency. Connect with Medica on Twitter @Medica4Me and Facebook at www.facebook.com/Medica4Me.

RedBrick, RedBrick Compass, RedBrick Journeys, RedBrick Track and RedBrick Rally are trademarks of RedBrick Health.

SOURCE RedBrick Health