Medical Education Trends in the Pharmaceutical Industry is Focus of New Study

Jan 22, 2016, 18:30 ET from Best Practices, LLC

CHAPEL HILL, N.C., Jan. 22, 2016 /PRNewswire/ -- Medical education has long played an important role in how pharmaceutical companies inform physicians and other health care professionals about scientific advancements and treatment trends.

Yet many organizations face flat medical education budgets as new transparency rules have tempered pharmaceutical industry sponsorship of medical education programs. To provide insights into the current state of affairs in medical education, Best Practices, LLC has published a new study that investigates emerging trends at pharmaceutical organizations regarding funding and program types. The study also informs medical affairs and medical education leaders on the proper size, resourcing, and structure for this important group.

Best Practices in Medical Education Program Strategy: Establishing the Right Structures, Resources and Activities to Optimize Biopharmaceutical Education Groups, is a 57-page benchmarking report that examines the different factors that affect the proper size, resourcing, and structure for medical education groups.

Medical Affairs executives, directors and managers who want to understand the most important current trends and future direction of medical education programs during this transitional period will profit from the leading practices, managerial insights and benchmark metrics contained in this report.

The insights and benchmark metrics contained in this report are drawn from interviews and benchmarking surveys with 15 leaders from 13 top biopharmaceutical companies. More than 50 percent of the participants are at the level of director or senior director.

Among this report's sample findings: Benchmark Companies Rely Heavily on Outsourcing. Pharma companies heavily rely on outsourcing for developing and deploying medical education programs. Participants said they outsource 86 percent of medical education program development to vendors, while they depend totally on vendors for program deployment and delivery.

This report features original research and yields rich data on the following topic areas:

  • Medical Education group structure and activities performed
  • The funding channels utilized by Medical Education groups
  • Staffing benchmarks for Medical Education groups
  • Benchmark Medical Education resources, investment allocation and budget allocation by region and program type
  • Trends in grants to professional societies/associations for accredited and non-accredited education programs
  • Future trends in Medical Education staffing & investment

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For related research, visit our Best Practices, LLC Web site at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis.


SOURCE Best Practices, LLC