LOS ANGELES, July 6, 2016 /PRNewswire/ -- Medicare's Annual Election Period, from October 15 to December 7, is that time of year when Medicare health plans vigorously pursue people aging into Medicare with all manner of communications. This audience is often overwhelmed by the amount of marketing materials it receives. And this year, there's the added noise and chaos of the 2016 election.
So it's even more important that marketers produce communications that stand out from the clutter and motivate their target audience.
KERN Health's informative webinar Top 10 Tips to Stand Out in the AEP Avalanche will explore readability issues and demographic preferences of boomers and people aging into Medicare. It will also provide attendees key insights that will guide them in creating the most impactful and effective communications to help them reach their membership goals for 2017.
Attendees will discover:
- Common content and design mistakes to avoid
- The one word that's a HUGE turnoff
- Why pastels can be the kiss of death
- How hard-to-read materials feed your audience's insecurities
- How to refocus your messaging to be more authentic and believable
- How to get a whopping 80% retention rate
"KERN Health is an insurance marketing agency with a specialty focus on Medicare member acquisition of the baby boomer generation and features an experienced Medicare Marketing team," said Russell Kern, President and Founder. That team includes Scott Levine, Sr. Vice President, Healthcare Strategist and Medicare influencer, and newly acquired ADC/Medicare Specialist Boni Peluso, who will be hosting the webinar. She brings her six years of expertise managing creative for Kaiser Permanente's Individual and Group Medicare plans to KERN Health.
KERN Health will be presenting Top 10 Tips to Stand Out in the AEP Avalanche on July 12, 2016, at 10 a.m. (PDT). To attend the webinar, visit http://www.kernagency.com/webinar.
To learn more about KERN Health's integrated, full-channel, direct marketing approach to healthcare, call Scott Levine at (818) 703-8775 Ext. 265, send an email to email@example.com or visit our dedicated healthcare marketing website: www.kernagency.com/health
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SOURCE KERN, An Omnicom Agency