NEW YORK, March 13, 2018 /PRNewswire/ -- Medicx Media Solutions, a data-driven addressable advertising platform for the pharmaceutical and healthcare industries, today announced two appointments to its leadership team. Alex DeSanctis and Denise Esakoff have joined Medicx as Senior Vice President of Sales and Senior Vice President of Account Services, Research & Performance Analytics, respectively. This addition of high-level expertise at the senior most level will accelerate Medicx' focus and delivery of solutions across the media supply chain.
"We are thrilled to have Alex and Denise join Medicx at such a pivotal time to lead two of our most essential initiatives," said Michael Weintraub, CEO of Medicx. "As we build upon our industry-leading targeting innovations, a strong leadership foundation is crucial to delivering the advanced analytical data solutions that drive results for our clients."
Denise Esakoff brings over 15 years in advertising effectiveness in the pharmaceutical industry. Prior to Medicx, Denise led insights, performance analytics and account service teams at endemic health sites including EveryDay Health, Inc., and Quality Health. As a strategic analytics consultant, she has measured hundreds of promotional efforts, optimizing healthcare professional and consumer campaigns. As a pharma brand manager at GSK and Novartis, Denise launched award-winning programs that shifted growth and accelerated launch for brands. Denise will be responsible for ensuring Medicx delivers the highest performing campaigns, from audience quality to prescription and sales lift for brands.
Alex DeSanctis joins Medicx with over 13 years of media experience. At Time Inc., he created digital platforms, guided the sales organization with a customer-focus, and led brand advertising. He will be responsible for leading the sales team and partnering with clients and agencies to drive top line growth at Medicx.
Alex and Denise will be based in Medicx' New York City office.
Medicx is a data-driven addressable advertising platform disrupting marketing for pharmaceutical and other healthcare industries. Through a patent-pending analytical and HIPAA-certified Micro-Neighborhood® targeting approach, Medicx creates highly-targeted media campaigns. Medicx tracks 30M+ Micro-Neighborhoods® at the Zip+4 level, encompassing 240M+ adult patients and practitioners. The result is an unprecedented way to find and engage with the right audiences across multiple platforms and channels, ultimately delivering superior ROI in a HIPAA safe manner.
SOURCE Medicx Media Solutions