BIRMINGHAM, Ala., Sept. 9, 2026 /PRNewswire/ -- Between packed calendars, the school pick-up line, and the dreaded "what's for dinner" question, grocery shopping can often feel like a stressful task. Shipt is providing relief and putting an end to decision fatigue with the launch of Ask Shipt, an intuitive AI assistant designed to let customers shop the way they naturally think, plan, and live.
Shipt is making it easier than ever for customers to turn inspiration into action at their favorite retailers. Available now on the Shipt app and Shipt.com, customers can simply describe what they're looking for—or even upload a photo—to build a fully customized cart in seconds. Whether balancing picky eaters or looking for a sale on the kids' favorite snacks, Ask Shipt is here to help with the mental load of it all.
Shopping That Fits Real Life
- Turn Inspiration into Action: Saw a mouthwatering dish on social media or at a restaurant? Snap a photo, upload it to Ask Shipt, and the feature automatically identifies and adds all the ingredients to cart.
- Plan Whole Events in One Prompt: Input requests like "Create a cart for my Saturday tailgate for 25 people and include some brunch items," or "Build a cart for easy school lunches and after-school snacks," and watch the cart populate instantly.
- Stay on Budget & Solve Dinner: Ask for a weeknight meal for a family of five under $35, or inquire about current store sales and weekend promotions.
- Total Customization: Customers maintain complete control. Every recommendation can be reviewed, swapped, or edited before checkout, ensuring dietary needs and personal preferences are always met.
Ask Shipt is available now in the Shipt app and on Shipt.com. After selecting the preferred retailer from Shipt's Marketplace, simply access Ask Shipt beneath the search bar to get started. Enter a prompt, upload a recipe, or share a photo of a meal you'd like to recreate. In seconds, Ask Shipt generates a personalized cart.
"At Shipt, we're focused on making shopping feel more personalized, intuitive and helpful to families with their day to day lives," said Katie Stratton, Chief Growth & Strategy Officer at Shipt. "Ask Shipt brings people-centric AI directly into the shopping journey, helping members move from inspiration to a personalized cart in moments. Whether they're planning family meals, preparing for a celebration, or tackling everyday errands, shoppers can discover the products they need across Shipt's marketplace of more than 100 retailer partners with greater ease and confidence."
Building A Smarter Shopping Experience
Ask Shipt is just the latest enhancement from Shipt, designed to make life a little easier. Alongside Ask Shipt, customers can also shop through ChatGPT and Claude, explore curated, seasonal Shipt Kits and coming soon, Shared Lists. Shared Lists is a collaborative way family members, roommates and friends can contribute in real time to a shopping list that can be turned into a cart with a single click.
Together, Ask Shipt, Shared Lists, Shipt Kits, and Shipt's AI-powered shopping experiences are helping people move more seamlessly from inspiration to checkout, connecting customers with the products they need across the retailers they already know and trust, making it easier to tackle everything from weekly shopping trips and game-day gatherings to holiday hosting and everyday errands.
"As we continue to innovate, our focus remains the same: helping people spend less time managing their shopping and more time focused on what matters most," said Smrutha Ipparthi, Chief Technology & Product Officer at Shipt. "From AI-powered shopping experiences to new collaborative tools like Shared Lists, we're building practical innovations that fit naturally into everyday life. Ask Shipt is just one example of how we're combining leading technology with the human understanding and connection that have always been at the heart of the Shipt experience."
Ready to try Ask Shipt? Open the Shipt app or visit Shipt.com to start shopping today.
To celebrate the launch, you can receive $10 off of your order with code ASKSHIPT2026*. Offer ends 9/30.
*Offer available until 9/30/2026 at 11:59 p.m. HT with code ASKSHIPT2026. $10 credit can be applied to any order from Shipt, excluding those containing alcohol items. Shipt reserves the right to end the promotion at any time. Offer is subject to Shipt Promotional Terms and Conditions. Deliveries under $35 with a membership will incur a $7 fee. All orders with alcohol (where available) may incur a $7 alcohol fee. Service fees may apply and will vary by retailer and location. See Terms of Service.
ABOUT SHIPT
Shipt is a digital one-stop shop that provides access to a comprehensive marketplace of more than 100 retailers and exceptional same-day delivery offerings. Through the powerful combination of Shipt's personalized technology, its committed team, and a community of shoppers, Shipt puts care on the same level as convenience to deliver joy with every order. Shipt is an independently operated subsidiary of Target Corp. and is available to 80% of the U.S. population. A Shipt annual membership provides access to unlimited, same-day delivery of orders over $35, plus exclusive savings, member-only perks, and features like 'Preferred Shopper,' real-time order updates, and more. For more information, visit Shipt's Newsroom.
MEDIA CONTACT
Kaplow Communications
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SOURCE Shipt
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