Members Today Acquires ABC Financial's Club Marketing Division

Jan 18, 2016, 12:16 ET from ABC Financial

LITTLE ROCK, Ark., Jan. 18, 2016 /PRNewswire/ -- Members Today acquired ABC Financial's Club Marketing Division in an agreement that will be finalized by March 1. The move was described as providing ABC clients the "best possible service."

Members Today is a full-service direct marketing and direct mail company that specializes in marketing for fitness and health clubs, martial arts studios and tanning salons. ABC Financial is a club management software developer and payment processing manager for customers in the health and fitness industry.

Members Today will soon provide all of the marketing, direct mail and e-blast services for ABC Financial customers. Customers currently using ABC's marketing services will experience a seamless and uninterrupted move to the Members Today team. Additionally, other services and software offered by ABC Financial will not be affected.

"We are looking forward to working with ABC's clients as we assume responsibility for the marketing services. The transition will be as easy as possible for all parties, and we will work hard to ensure the continued success of each client," said Stephen Presta, Managing Partner of Members Today.

"We took great care in choosing Members Today to work with our clients," said Steve Ayers, Chief Revenue Officer of ABC Financial. "Our focus is always customer service, and we want our customers in the best hands possible.  We are the health and fitness industry's software and data processing experts, and we are proud to partner our clients with the industry's marketing expert in order to provide the best possible service."

About ABC Financial
Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry.  Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 7,500 clubs throughout the United States, Canada and Puerto Rico. The company's innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

Steve Ayers
Chief Revenue Officer
ABC Financial


SOURCE ABC Financial