Memebox Launches Next Generation K-Beauty Color Cosmetic Line, Kaja, Exclusively With Sephora
Sep 18, 2018, 09:00 ET
SAN FRANCISCO, Sept. 18, 2018 /PRNewswire/ -- Memebox, the fastest-growing global beauty platform, has partnered exclusively with Sephora to present the next generation in color cosmetics to the U.S. market. Kaja (pronounced "kah-jah", meaning "let's go" in Korean) is the first co-developed K-Beauty brand with Sephora. Created for the girl on-the-go, Kaja provides bite-sized, covetable beauty products powered by the latest Korean technology and formulations. Kaja delivers makeup with an instant visual impact to compliment all skin tones – from the fairest light to the richest deep, all with an extraordinary textural and sensorial experience you need to try to believe.
Kaja is the latest innovative color cosmetic disruptor to join Memebox's established portfolio of K-Beauty brands, including industry best sellers I Dew Care and Nooni, the internationally famed influencer curated line, Pony Effect, and I'M MEME.
Kaja creates everything, from bouncy blushes to silky lip colors all with a cushioned finish that encourages you to play and experiment. Whether you want a sheer wash of color for day or a dramatic, bold look at night, Kaja pigments are perfect for every moment of self-expression.
"We sought to create breathable, buildable cosmetics designed to enhance, not cover up," says Hyungseok Dino Ha, Chief Executive Officer of Memebox. "Our innovative applicators and easy-to-use formats can be used effortlessly with your fingers or makeup brushes, at home or on-the-go, with as little or as much product as you want for a wide range of looks. We want every moment with Kaja to be a feel-good experience – from whimsical packaging with playful components to unexpected textures in fun formats."
At launch, the brand will have 47 products for complexion, eyes, and lips, offering exclusive formulations and first-to-market innovation. The Kaja partnership with Sephora is a first for Memebox and a major milestone for the global company.
"Sephora is a company that continually forecasts the future of beauty, so we are incredibly fortunate to collaborate with such a talented, best-in-class team," says Ha. "Both of our teams focused on our respective expertise to ensure we developed something special based on the needs of beauty lovers and what's most meaningful to them."
With so many brands in the prestige color space, Memebox offers a new perspective with an advanced digital expertise and trend forecasting power. Memebox is home to more than five million active users within their beauty community, engaging directly with them to understand market needs and develop high-quality, of-the-moment products. It is this point of difference which captured Sephora's attention and provided an opportunity to partner on the next color cosmetics disruptor, Kaja.
"At Sephora, we take great pride in cultivating new beauty experiences for our clients," says Alison Hahn, Senior Vice President of Merchandising for Sephora. "Memebox and Sephora had a natural partnership with very similar traits; we're restless with a desire to lead trends and champion innovation with a cadre of beauty fans that give us real-time feedback. With that, we leveraged the best of our collective talents to create a truly unique color cosmetics collection featuring amazing new textures and formulas never seen or felt before."
Kaja is available starting September 18, 2018, on Sephora.com. Starting September 28, 2018, Kaja will be in 58 Sephora doors nationwide. Products range in price from $14 - $24.
Join the conversation on Instagram at @kajabeauty and @Sephora.
Memebox is the beauty company forecasting trends and creating products through active social listening and data, powered by a community of five million monthly beauty enthusiasts. Based in San Francisco with five outposts across the world, including South Korea, China, Taiwan and Hong Kong, Memebox is bringing the agility of the K-Beauty craze to a global audience through smart product development leveraging insights from its community, where users share beauty tips, tricks and product recommendations. Since 2014, Memebox has introduced in-house product lines currently available in Asia, the United States and online: I Dew Care, Nooni, Pony Effect, I'M MEME and Shine Easy Glam. Memebox was founded in 2012 by Hyungseok Dino Ha.
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