NEW YORK, Oct. 19, 2015 /PRNewswire/ -- Mercury Media, one of the largest independent full service performance media agencies in the U.S., wins big at the Electronic Retailing Association Moxie Awards D2C show in Las Vegas on October 9, 2015. Mercury Media was awarded two Moxie Awards as creative producers in conjunction with our creative partners GoConvergence for Best Short and Long Form of the Year, Brand Response, and for being the media agency Best U.S. Hispanic Show for Murad Resurgence Hispanic.
"This is a great day for Mercury Media, GOCO and Waterpik," said Chrissy Ferrier, Executive Creative Director of Mercury Media.
"Waterpik is a seasoned brand that asked us to create a commercial to introduce its product to a whole new market while at the same time telling those who grew up on using Waterpik that it is still here. We are so fortunate to have an amazing partnership with GOCO and Waterpik. It is an honor to have been selected by our industry peers at ERA for Best U.S. Hispanic show," said Ferrier.
Suzanne Carranza, Waterpik® Senior Marketing Manager, said, "After being absent from TV for a number of years, it is wonderful to be recognized for these advertising awards. We consider this a great honor and want to thank Mercury Media and GoConvergence for their vision, creativity, and to-the-point execution. We believe these commercials reinforce the iconic Waterpik brand to be the dependable and trustworthy one America has come to truly love over the years."
"This award is a great recognition of all the hard work put forth by Murad, Hyphen Studios and Mercury Media to make Resurgence a success among U.S. Hispanic consumers. It is a pleasure to work with a forward-thinking marketer like Murad, that is continuously challenging the status quo and is committed to bringing its great products to the U.S. Hispanic market. This has been a great collaborative effort and we are proud to be part of the team," said Ruben Hernandez, Mercury Media, President of Long Form & Espanol.
About Mercury Media
Mercury Media, founded in 1989 and owned by its founders, management and EOS Partners since 2006, is one of the largest independent performance-based marketing agencies in the country.
With approximately $300 million in annual media billings, our volume is a testament to our skill at effectively executing fully-integrated media strategies. Mercury Media has long been an innovator in all formats of direct response advertising. We have a commitment to providing our clients with superior performing media campaigns that achieve their strategic objective and maximize their return on investment. In addition to strong media buying, we believe that strategy, planning, and analysis of response data are critical to the success of any marketing campaign.
Amy Warshaw, Business Development Manager
SOURCE Mercury Media