Mesirow's Dr. Gregg Lunceford Encourages Financial Empathy and Understanding Toward Gen Z in Rapidly Evolving Economic Landscape

• Resilient, realistic and rethinking retirement, Gen Z charts a nontraditional path to success.
• Lunceford calls for empathy, not judgment, as this generation faces new economic and social challenges.

CHICAGO , Aug. 11, 2025 /PRNewswire/ -- In a compelling segment on WGN's Your Money Matters with Jon Hansen, Dr. Gregg Lunceford, Ph.D, CFP ®, Wealth Advisor at Mesirow Wealth Management, urged listeners to reframe how they perceive Generation Z's financial and career choices. With three upcoming podcasts exploring this theme, Lunceford emphasized that Gen Z—those between 13 and 27 years old—deserve not only guidance but understanding.

"We often ask why they aren't following the same career tracks we did," said Lunceford. "But Gen Z is responding to a radically different economy and social environment. Their values reflect adaptability, not apathy."

A Generation Tempered by Challenge
Far from being naive or disengaged, Gen Z has grown up amid seismic events: school shootings, two economic crises (2008 and 2020), and rising college debt. These experiences have shaped a generation that is both cautious and entrepreneurial.

"They've lived through instability we only faced later in life," Lunceford noted. "Many are choosing alternate paths—gig work, digital careers—not because they lack ambition, but because they seek agency and flexibility."

Redefining Career Loyalty and Home Life
From job-hopping to extended stays in the parental home, Gen Z's choices are often misread as signs of immaturity. In reality, Lunceford says, they reflect practical responses to rising housing costs, wage stagnation, and limited access to employer-sponsored pensions.

"Living at home longer isn't about entitlement—it's about financial strategy," he said. "When approached with clear goals and saving plans, it can be a springboard rather than a setback."

Pathways to Leadership on Their Own Terms
Many Gen Z professionals still aspire to leadership—but they are rewriting how to get there. Rather than climbing a single corporate ladder, they seek diverse experiences across industries to build a portfolio of skills.

"It's not a lack of loyalty—it's a new kind of career planning," Lunceford explained. "They want the C-suite, but they want to earn it through breadth, agility, and intentional choices."

Mesirow Wealth Management is the firm's founding capability, offering peace of mind as clients work confidently toward their financial futures. The firm's Wealth Advisors are differentiated by their comprehensive, customized financial planning and expert investment selection. We invite you to learn more at mesirow.com/wealth.

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Mesirow is an independent, employee-owned financial services firm founded in 1937. Headquartered in Chicago, with offices around the world, we serve clients through a personal, custom approach to reaching financial goals and acting as a force for social good. With capabilities spanning Private Capital & Currency, Capital Markets & Investment Banking, and Advisory Services, we invest in what matters: our clients, our communities and our culture.

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