Message In A Bottle

NEW YORK, March 1, 2011 /PRNewswire/ -- As a leader in the fragrance industry, Giorgio Armani Fragrances is proud to announce, for the second year, its partnership with the U.S. Fund for UNICEF.  The company will serve as the National Sponsor of the 2011 UNICEF Tap Project, a nationwide initiative that provides the world's children access to safe, clean water, through its Acqua for Life campaign.   Acqua for Life was developed in an effort to raise awareness around the world to improve access to safe water and sanitation facilities in schools and communities.  Nearly 900 million people worldwide lack access to safe drinking water, and nearly half of those people are children.

The award-winning UNICEF Tap Project, with the support of Giorgio Armani Fragrances, has become a dynamic movement that affords everyone the opportunity to help provide the world's children with safe, clean water. With just one dollar, UNICEF can provide clean drinking water to a child for 40 days.  Through numerous fundraising and volunteer activities, the UNICEF Tap Project celebrates the clean water we enjoy on a daily basis by encouraging celebrity, restaurant, volunteer, corporate, and government supporters to give this vital resource to children in developing countries. The concept is basic and compelling: "When You Take Water, Give Water."  

From March 1-31, 2011, Giorgio Armani Fragrances will build awareness for the cause by donating one dollar to the U.S. Fund for UNICEF to support the UNICEF Tap Project for each purchase of the Acqua di Gio for Men and Acqua di Gioia for Women cologne or gift set through authorized distributors in the U.S. In addition, Giorgio Armani Fragrances will donate one dollar for every person who "likes" the "Acqua for Life" page on Facebook, up to $250,000 during the month of March.  

In an effort to connect with the younger generation and create buzz, Giorgio Armani Fragrances will create a social media campaign that will consist of a website dedicated to Acqua for Life (www.acquaforlife.org), an Acqua for Life Facebook page, a mobile website and an iPhone application. Giorgio Armani Fragrances will also implement the Acqua for Life College Tour, traveling to colleges and spring break locations with the primary objective of sampling Acqua fragrances and creating awareness of Giorgio Armani's support of the UNICEF Tap Project.

The Limited Edition Acqua di Gio for Men and Acqua di Gioia for Women Acqua for Life promotional sets will be available during the month of March online at www.giorgioarmanibeauty.com and at select fine department stores, including Saks Fifth Avenue, Bloomingdales and Macy's.

SOURCE Giorgio Armani Fragrances