Messaging Storage Creates Problem-Solving Opportunities for Service Providers

CAMBRIDGE, Mass., Dec. 7, 2011 /PRNewswire/ -- Due to the increased messaging storage and larger data files, service providers must tackle the issues this data has created in order to keep up with the demand of today's enterprise workers, according to the latest report published by Heavy Reading Insider (www.heavyreading.com/insider), a subscription research service from Heavy Reading (www.heavyreading.com).

Service Providers Get the Message: Storage Matters Now examines how service providers should be addressing the issue of messaging storage today, as well as expected trends over the next 24 months. It provides analysis about the enterprise verticals that most commonly are utilizing messaging storage, issues that are affecting service providers and why service providers should address messaging storage now. It also includes a comparative analysis of solutions available in the market and examines the geographic landscape of the market for service providers and trends that are likely to occur in the industry over the next 18 months.

For a list of companies covered in this report, http://img.lightreading.com/lri/pdf/hri1211_companies.pdf

"Almost 80 percent of enterprises indicated that they plan to upgrade their messaging storage systems earlier than planned because of the growth of rich media applications and 'big data,' created by large video, high-definition and other similar file attachments," says Denise Culver, research analyst with Heavy Reading Insider and author of the report. "Interestingly, the very solution to the 'paperless office' seems to have created an entire slew of new problems, many of which service providers need to address sooner rather than later in order to meet service-level agreements (SLAs) and ensure customer satisfaction."

There is little question that today's enterprise worker expects instant communication, whether in the form of email, IM, SMS or social networking, Culver says. "However, these solutions also can deliver harmful setbacks if proper measures aren't put in place to safeguard and easily retrieve the critical corporate data that is created through them over time. The key to success is making access to such data simple and efficient for those that need to access it anytime for any legitimate reason."

Key findings of Service Providers Get the Message: Storage Matters Now include the following:

• The exponential increase in the volume of messaging data, combined with the influx of new devices that support such data, makes messaging storage increasingly important.
• One of the biggest factors driving demand in the messaging storage industry is consumer demand for infinite storage capacity.
• Service providers are aware that messaging storage is a significant problem. However, there is confusion as to how to solve the problem.
• Costs will increase for operations, maintenance and support for service providers in relation to messaging storage.
• Without good solutions for messaging storage in place, service providers should expect increased down time and failures, leading to customer churn.

Service Providers Get the Message: Storage Matters Now is available as part of an annual single-user subscription (12 monthly issues) to Heavy Reading Insider, priced at $1,995. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/insider. For more information about other Heavy Reading Insider research services, please visit: www.heavyreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

Jeff Claudino
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Jennifer Baker
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About Heavy Reading (www.heavyreading.com)

Heavy Reading is an independent research organization offering deep analysis of emerging telecom trends to network operators, technology suppliers, and investors. Its product portfolio includes in-depth reports that address critical next-generation technology and service issues, market trackers that focus on the telecom industry's most critical technology sectors, exclusive worldwide surveys of network operator decision-makers that identify future purchasing and deployment plans, and a rich array of custom and consulting services that give clients the market intelligence needed to compete successfully in the $4 trillion global telecom industry. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Heavy Reading contributes to the only integrated business information platform serving the global communications industry.

About Light Reading Communications Network (www.lrcn.com)

The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry.   With the power of this platform, leaders who build, deploy, finance, and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities.  Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information. 

SOURCE Heavy Reading