MetaMetrics Unveils Updated Brand Identity, Reaffirming Its Commitment to Strengthen the Foundations of Literacy and Numeracy

The rebrand underscores MetaMetrics' commitment to providing universal measures for reading and math that inspire everyone to build a brighter tomorrow.

DURHAM, N.C., Oct. 9, 2025 /PRNewswire/ -- MetaMetrics®, creators of the Lexile^® Framework for Reading and the Quantile^® Framework for Mathematics, today announced the launch of its new brand identity, marking a significant step in the company's continued evolution and leadership in the education industry.

The rebrand includes a modernized logo, updated visual identity, refined messaging, and a new website that celebrates MetaMetrics' rich legacy of collaboration, research integrity, and innovative, industry-leading frameworks for reading and math, as well the company's ongoing commitment to deliver measures that inspire. The refreshed logo maintains the motif of a scale, underscoring the importance of building strong foundations in reading and math—the essential building blocks for life skills—while the bold new color palette represents fresh, diverse perspectives and a confident path forward.

"The updated MetaMetrics brand identity represents more than a new look—it reinforces our promise to the education industry to innovate, grow, and lead with confidence so everyone can develop the skills they need to succeed in college, careers, and life," said Chris Minnich, CEO, MetaMetrics.

While the look and feel have evolved, MetaMetrics' promise remains the same: to deliver the scales for literacy and numeracy so everyone can cultivate the skills needed to thrive in a dynamic world.

For more than 40 years, MetaMetrics has provided universal measures for reading and math that bring together individual ability and content complexity on a common scale. Used by millions of students and educators worldwide to support literacy and math achievement, MetaMetrics connects assessment to growth, ensuring that students, educators, families, and partners have actionable insights that bridge the gap between learning today and skills for tomorrow.

With the updated brand identity, MetaMetrics is well-positioned to expand its global reach, strengthen its relationships with policymakers, partners, educators, and families, and shape the educational journeys of students for years to come.

"This rebrand marks a new chapter which reflects not only who MetaMetrics is today, but also the incredible potential we see for the future," said Malbert Smith III, PhD, chairman of the board and co-founder, MetaMetrics. "We are excited about this rebrand and the momentum it brings as we look towards building a brighter tomorrow."

About MetaMetrics®

MetaMetrics is an award-winning edtech company that provides the global standard for measuring literacy and numeracy. The Lexile® and Quantile® Frameworks connect students' reading and math abilities to the complexity of content on the same scale, making learning more personalized. Millions of learners receive our measures, turning individual moments of assessment into meaningful connections that empower learning. For over 40 years, our research-based, consistent, and actionable measures have been trusted by educators, publishers, assessment providers, and policymakers worldwide. Leveraging the most advanced language models and learning theory, MetaMetrics continues to innovate solutions for a wide range of applications, including early reading, career-connected learning, and literacy frameworks for non-English languages. Lexile and Quantile measures increase engagement with learning across the education ecosystem, inspiring everyone to build life skills for a brighter tomorrow. Learn more at MetaMetrics.com

SOURCE MetaMetrics