Michael Foods Enters the Waffle Category with Three New Papetti's® Innovations

New waffle carriers and snackable bites bring menu versatility, craveable flavor, and operational simplicity.

HOPKINS, Minn., Oct. 1, 2026 /PRNewswire/ -- Michael Foods is entering the waffle category with the launch of three new products under the Papetti's® brand: Cornbread Waffle Carrier, Hash Brown Waffle Carrier, and Mini Maple Waffles.

Designed to help operators create standout menu offerings without increasing back-of-house complexity, the new portfolio delivers sweet and savory solutions that work across breakfast, brunch, snacking, grab-and-go, and all-day handheld applications.

As consumer demand continues to grow for unique flavors, portable formats, and craveable comfort foods, the new Papetti's® waffle lineup gives operators new ways to elevate menus without having to wait on waffle irons.

"Operators are constantly looking for innovative ways to differentiate their menus while keeping execution simple," said Josh Nissen, Vice President of Marketing at Michael Foods.

"Complementing our industry-leading egg portfolio, our new waffle carriers provide operators with versatile menu-building solutions that bring together the powerful combination of protein, portability, and craveable taste. Additionally, our Mini Waffles build on the momentum of our popular fully cooked egg bite portfolio, bring a sweeter side to portable eating occasions across foodservice."

Introducing the New Papetti's® Waffle Portfolio

Papetti's® Cornbread Waffle Carrier reimagines a comfort-food favorite with the familiar flavor of cornbread and subtle honey sweetness. This versatile carrier serves as a unique canvas for breakfast sandwiches, barbecue-inspired handhelds, chicken sandwiches, and seasonal menu creations. The balanced sweet-and-savory profile helps operators deliver both menu differentiation and ease of execution.

Papetti's® Hash Brown Waffle Carrier transforms a breakfast staple into a versatile handheld solution. Crafted with savory hash browns and crispy golden texture, this unique carrier creates new opportunities for breakfast sandwiches, brunch builds, burgers, and all-day handhelds. The familiar flavor and craveable texture offer operators a simple way to elevate handheld offerings across the menu.

Papetti's® Mini Maple Waffles deliver big flavor in a convenient bite-sized format. With sweet maple flavor and a soft, fluffy texture, these mini Belgian-style waffles are ideal for breakfast, grab-and-go offerings, snack boxes, catering applications, and creative dessert builds. From breakfast to snacking and beyond, they offer operators endless opportunities to incorporate waffle appeal across the menu.

Together, these new products expand the Papetti's® portfolio with solutions designed to inspire menu innovation while supporting labor efficiency and operational simplicity. Whether as sandwich carriers, snackable bites, or creative menu components, our new waffles help operators deliver memorable dining experiences without adding complexity in the kitchen.

The new waffle portfolio is available through foodservice distribution beginning October 1, 2026.

About Michael Foods
Michael Foods, a subsidiary of Post Holdings, is headquartered in Hopkins, Minnesota, and is a leading producer and distributor of value‑added foodservice and food ingredient solutions. The company offers a broad portfolio of innovative egg and potato products, as well as human‑grade dried meats, through its trusted brands, including Papetti's®, Simply Potatoes®, Easy Eggs®, and Henningsen®, which are recognized and valued by operators nationwide.

Supported by a robust manufacturing and distribution network across the United States, Michael Foods delivers culinary inspiration, marketing support, and supply chain efficiencies that enhance back‑of‑house convenience, food safety, and operational performance.

For more information, visit www.michaelfoods.com.

Contact:
Josh Nissen
VP of Marketing
Michael Foods, Inc.
[email protected] 
(952) 258-4986

SOURCE Michael Foods, Inc.