NEW YORK, July 24, 2018 /PRNewswire/ -- Wunderman, the leading global digital agency, announced today that Michael Murray has joined as President and Chief Product Officer of Wunderman Data Products, a division dedicated to helping clients manage one-to-one relationships with their customers at scale. Murray will be tasked with driving Wunderman's data strategy by enhancing its portfolio of solutions and developing a differentiated offering that meets the demands of the modern-day chief marketer and chief digital officer. This appointment strongly reinforces Wunderman's commitment to the development of data products that enable clients to leverage first-party data as a key strategic asset to drive business growth. Murray will report to Wunderman Data CEO Jacques van Niekerk and will be based in Denver.
With over 25 years of experience in product management, data strategy, innovation and leadership, Murray brings a unique approach to designing and implementing data products that meet the requirements of marketers in today's omnichannel world. By collaborating with Wunderman's key cloud, technology and data partners, Murray will work to expand Wunderman's identity graph, consumer database, data cooperative and onboarding tools.
"Data and insights power everything in our industry, and we are excited to bring in someone like Michael to help expand Wunderman's capabilities and scale," said van Niekerk. "Product development and strategy is deep in Michael's DNA, and having someone of his caliber at the helm of our data product development reinforces our commitment to helping clients benefit from modern marketing."
Prior to joining Wunderman, Murray served as the CEO of ItemMaster, a Chicago start-up that uses product data to power ecommerce and retail for the largest CPG companies in the US. He also served as Chief Product Officer of Catalina and as Chief Marketing Officer for Sears Holdings' ecommerce businesses. Earlier in his career, Murray spent eight years at AOL and was the founding GM of Targetbase Interactive.
Murray added: "I've spent my entire career working at the intersection of technology, data and insights and there has never been a better time to plug into where the 21st century market is. I am very excited to work with Jacques and the entire Wunderman team to power this data-driven market for our clients."
Wunderman is a global digital agency whose mission is to inspire people to take action. It is Creatively Driven. Data Inspired. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy and its creative work has won numerous awards globally. Headquartered in New York, the agency brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman.
+1 212 210 3859