ADDISON, Ill., Jan. 25 /PRNewswire/ -- Today Matrex Exhibits announced that Michael Parsons has joined the company as Director of PerformanceScience, a proprietary suite of technologies that attract, engage, educate, entertain, and measure the results of interactions at tradeshows, conventions, and other live events. Michael comes to Matrex with 20 years of senior sales and marketing experience.
Most recently, Michael was the VP of Client Services at TBA Global, an experiential marketing and event agency located in Chicago. Michael was responsible for new business development for leading brands such as Procter & Gamble, Electronic Arts, and Chipotle. Prior to TBA, Michael served as Director of New Business Development at US Marketing and Promotions where he helped grow the firm into one of the top promotional/event agencies in the country.
As Director of PerformanceScience at Matrex, Michael will be responsible for building the PerformanceScience business and working with the team members to drive the PerformanceScience brand into new markets.
Matrex creates 3-D brand environments and solutions that deliver quantifiable results backed by the industry's ONLY performance guarantee. The organization serves 50 blue-chip clients and is the nation's largest woman-owned exhibit and tradeshow services company. For more information visit: http://www.matrexhibits.com
SOURCE Matrex Exhibits