During a 24-hour period (6 a.m. PDT, June 18, to 6 a.m. PDT, June 19), gamers are encouraged to join the race online and post their best times in the Ford GT race car on the famed Circuit de la Sarthe. Eligible U.S. participants may win prizes from Michelin, Xbox, Petersen and Ford; one lucky winner will win a trip to the 2017 24 Hours of Le Mans in France.
"Michelin wanted to connect racing fans around the world to the 24 Hours of Le Mans," said Oscar Pereda, director of ultra-high performance at Michelin North America. "We hope this contest will help bring the excitement from France right into their living rooms."
"It is fitting to celebrate Ford's return to Le Mans with some exciting ways for fans to get involved online, and in person with Forza Motorsport 6," said Dan Greenawalt, Creative Director, Turn 10 Studios. "The Ford GT was on the cover of our game for this reason and we're happy to be able to make Ford GT LM race car available to all Forza 6 players in order to participate in this event and many more in the future."
To enter, gamers are asked to log into their Xbox accounts anytime during a 24-hour period beginning at 6:00 am PST and launch Forza Motorsport 6. Once in the game, players can enter the "Michelin 24 Hours Forza Challenge" which will be found in the Community Monthly channel of Rivals Mode.
Fans in the Los Angeles area are encouraged to attend a 24 Hours of Le Mans party at the Petersen Museum, where select three-person teams will also compete in a three-hour endurance race in the new Ford GT race car on the Petersen's Forza Motorsport 6 simulators. The event will also be streamed live on Twitch at twitch.tv/michelinusa. Tickets for the live play event can be purchased HERE.
Michelin is the official tire partner of Ford Performance and the Ford GT race team. The Company has won 24 overall championships at the famed 24 Hours of Le Mans race, including the past 18 straight championships.
About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,750 and operates 20 major manufacturing plants.
About the Petersen Automotive Museum
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $15 for general admission adults, $12 for seniors and students with ID, $7 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10am to 6pm. For general information, call 323/930-CARS or visit www.petersen.org.
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SOURCE Michelin North America