Michigan Tourism Takes Over # 1 Spot in Social Media

Study ranks Michigan #1 in Social Media Use

Aug 05, 2010, 10:00 ET from Travel Michigan

LANSING, Mich., Aug. 5 /PRNewswire/ -- After sharing the top spot last quarter in the 'How Social Is Your State DMO?' study, Michigan has pulled away with the #1 ranking for the period April through June, 2010. The study, conducted by Gammet Interactive, is based on the 50 official US tourism offices use of social media including Facebook, Twitter, Flickr, YouTube and others.

"We realize there are new outlets for communicating with Michigan visitors, potential travelers, and fans of Pure Michigan. We've made social media marketing a priority. This ranking is yet another result of our efforts," commented George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "Social media serves as another tool to communicate with those who are fans of Michigan travel and the Pure Michigan campaign, a great opportunity to have a conversation with these visitors and potential visitors."

Travel Michigan is partnering with Fluency Media for on-going strategy and implementation for the Pure Michigan social media program. Ann Arbor based Fluency Media develops integrated marketing solutions which include social media strategy and execution, email marketing, online publishing, search engine optimization, pay-per-click advertising and Web site sales flow optimization programs.

Stay up-to-date by joining the Pure Michigan Fan Page on Facebook or follow @PureMichigan on Twitter for the latest events and Michigan tourism news. Connect and get the inside scoop on where the fish are biting, what greens are running fast and how you can make your visit Pure Michigan at our blog, Pure Michigan Connect. Take a minute to comment on a blog post, or submit your own Pure Michigan story as a guest blogger.

The official state travel and tourism Web site, michigan.org, continues to be a source for Michigan travel information, featuring more than 12,000 attractions, events, hotels, resorts, restaurants and other tourism-related businesses.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.

Fluency Media develops award-winning, turnkey internet marketing programs including social media strategy and execution, email marketing, online publishing, search engine optimization, pay-per-click advertising, and Web site sales flow optimization. Fluency manages internet marketing channel execution and analysis daily, resulting in continuous and actionable market intelligence, leveraging their proprietary tracking and analytics solution which compares all online marketing touch points, costs and conversion events side by side. For more information, please visit www.fluencymedia.com or call 1-734-302-3300.


Dave Lorenz, 517-243-3073

Kirsten Borgstrom, 517-331-3433

SOURCE Travel Michigan