SECAUCUS, N.J. and SALT LAKE CITY, Aug. 24, 2017 /PRNewswire/ -- Microexcel®, a global provider of technology solutions and services, today announced it has acquired Customer Dynamics, a leading professional services organization with headquarters in Salt Lake City, Utah, that provides Software-as-a-Service (SaaS) solutions to improve the Customer Experience (CX) and Agent Experience (AX) at contact centers. With the acquisition of Customer Dynamics, Microexcel looks to expand its reach within the growing contact center and business process outsourcing industry segments by offering innovative, cloud-based, SaaS solutions for Customer Relationship Management (CRM).
Digital transformation seeks to streamline business process and enhance user experiences across all levels leading to greater customer loyalty and bottom line profitability. The cloud-based SaaS solutions, provided by Customer Dynamics, not only enhance the experience, but strengthen the overall one-on-one relationship with the service agent and the customer. As a Microsoft and inContact partner, Customer Dynamics provides expertise in consulting, implementing, and supporting Contact Center and CRM software solutions that specifically improve the contact center agent's experience.
"Microexcel's Microsoft practice has extensive experience around Microsoft Cloud productivity suite of products and the acquisition of Customer Dynamics for its CRM vertical expertise will add to the strength of our services and solutions portfolio," said Geoff Obeney, COO of Microexcel.
"We are thrilled to be part of the Microexcel organization and look forward to growing the SaaS based CRM portfolio of solutions," states Ryan Redmond, CEO of Customer Dynamics. "Providing real-time information of customer history with purchases, buying patterns, and past complaints as an example, helps the agent become more informed, empowering the agent to become proactive instead of reactive to the customer's needs. This is a game changer in how relationships are established with a brand and how brand loyalty can be measured. We are excited to bring this expertise to Microexcel."
In the near term, both organizations plan to focus on executing a smooth transition of the acquisition. Customer Dynamics will operate as a division of Microexcel and will update its corporate identity to be recognized as Customer Dynamics, a Microexcel Company. The leadership and existing staff will remain within the Customer Dynamics division and continue to operate independently.