FRAMINGHAM, Mass., May 6, 2011 /PRNewswire/ -- Everything Channel, a UBM company, is in the midst of hosting the Midsize Enterprise Summit East (MES East) at Disney's Contemporary Resort in Orlando, FL. The three day event, "The New Realities of IT: Building Business Value with Technology Innovation," creates the forum for midmarket IT executives to network with each other, meet directly with technology vendors, and learn about the latest trends from industry analysts and thought leaders.
"MES East 2011 is focusing on the CIO's role as a strategic business leader in one of the most dramatic IT transformations that we have witnessed in decades. At the core is the CIO's future and survival of his business," said Robert DeMarzo, Senior Vice President of Content at Everything Channel.
The Summit kicked off on Wednesday with Executive Strategies for Leading Change, a professional development course taught by University of Texas instructors. The course provided attendees with the building blocks and tools needed to effectively navigate organizational change as both an IT and business leader for their organization.
The main event agenda featured an opening keynote given by speaker and author, Ernest von Simson, Senior Partner of Ostriker von Simson. Von Simson addressed the topic of his recent book, The Limits of Strategy: Lessons in Leadership from the Computer Industry. The attending IT executives each received a copy of his book.
The conference agenda content explores critical market issues and trends affecting midmarket IT professionals today such as mobility, cloud, and virtualization. The business-intensive format includes exclusive access to industry research, analyst-led sessions, dynamic vendor keynotes, private boardroom appointments, breakout sessions, a solution showcase of exhibitors, and peer to peer networking opportunities.
The event will close with a celebration at the Midsize Enterprise Innovation Awards. Attendees will vote on the sponsoring vendors' products, services, and presentations that they have experienced throughout the event, and winners will be named in eight categories including the overall winner of Best in Show.
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.