DALLAS, June 3 /PRNewswire/ -- Mike Paley has joined The Marketing Arm as Senior Vice President/Strategy, a new position inside the agency's retail and events group.
In his new role, Paley will lead The Marketing Arm's shopper events team, defining and creating strategies that drive client business. His responsibilities also include the identification of long-term strategic growth initiatives and brand development.
Paley previously served as chief marketing officer for Square One Advertising, a Dallas-based advertising agency, where he focused on strategy and brand planning, shopper marketing, and consumer and customer insights. During his 10 years at Square One, Paley worked with a number of major brands, including Miller Brewing Company, Dr Pepper Snapple Group, Cargill Meat Solutions, Butterball, and Halls.
He has additional experience with Tracy Locke, Ackerman McQueen, Host Communications, and Philip Morris USA.
"Mike's arrival strengthens The Marketing Arm's ability to create strategies that motivate shoppers and deliver business results for our clients," said Simon Temperley, president of The Marketing Arm. "As we continue to expand our retail marketing capabilities, Mike will play a key role in developing break-through shopper-focused communication programs for the brands we work with."
Paley will be based in The Marketing Arm's Dallas offices.
About The Marketing Arm
The Marketing Arm (www.themarketingarm.com) is an idea company that harnesses the power of emotion to make brands more engaging. With a focus on sophisticated planning across all promotional channels, The Marketing Arm provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
Operating within Omnicom Group Inc., the agency has developed comprehensive integrated programs -- from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands. Over the last two years, The Marketing Arm's work for its clients has won more than 50 industry awards, including a prestigious Cannes Gold Lion and the Promotion Marketing Association's Gold Reggie Award.
Named by Promo magazine as the "Best Creative Agency" for 2010, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff and nearly 1,200 field employees in offices in Dallas, New York, Los Angeles, San Francisco, Chicago, Charlotte, and London.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
The Marketing Arm
SOURCE The Marketing Arm