Mike Scheiner Joins MWW Group as Senior Vice President, Executive Creative Director

Former Executive Vice President at Porter Novelli to Oversee Integration of Digital Initiatives and Creative Services Across Platforms and Practices

Nov 14, 2011, 15:00 ET from MWW Group

NEW YORK, Nov. 14, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Mike Scheiner has joined the firm as senior vice president, executive creative director. Scheiner will oversee the continued integration of the agency's creative services and its digital marketing, social media and visual branding practice, Dialogue Digital.

Scheiner comes to MWW with deep experience integrating programs and user experiences for some of the world's most well-known brands, including HP, Johnson & Johnson, Capital One, Pepsi, Gillette, ABC News and Unilever.  Most recently, Scheiner served as executive vice president, creative director of integrated branding and digital at Porter Novelli. Prior, Scheiner ran his own integrated brand consultancy, Scheiner Inc.

"As the lines continue to blur between traditional and digital media, Mike has been at the forefront of the industry's changing trends, helping iconic brands move beyond the traditional programs to embrace social and emerging media," said Jared Hendler, EVP, Global Director Digital & Creative at MWW Group. "Mike's strengths are rooted in strategically linking all channels of communication - digital, mobile search, public relations, traditional and experiential media, and analytics – to create maximum engagement across a brand's ecosystem. A true integrated communications approach to PR.  As one of the best creative minds in the industry, his strategic and ideation skills will be a critical asset to our people and clients."

Scheiner joins the practice during an exciting period of growth and momentum for Dialogue Digital, which recently won the coveted 2011 "Digital Team of the Year" by PRNews for the second year in a row, and was recently named "Digital Agency of the Year" by the Bulldog Stars of PR Award.  Earlier this month, the firm announced the addition of four digital specialists.

Scheiner has won several awards, including the 2008 Silver Davey Award for BIC Rich Media Promotion and the 2004 Effie Award. He earned a BFA in Advertising/Design at the School of Visual Arts in New York City.

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.