Mike Tyson and ChaChing have officially opened Price Fighter™ powered by ChaChing to all merchants nationwide, giving businesses a powerful alternative to selling through Big Tech platforms. The online marketplace helps sellers control costs and protect margins, while passing up to $500 per month in savings that would have typically gone to Big Tech's fees, directly back to every consumer. Designed to shift power and profits back to merchants of all sizes and their hard-working consumers, Price Fighter™ is now accepting new merchant signups.
LOS ANGELES, July 10, 2025 /PRNewswire/ -- Boxing legend and entrepreneur Mike Tyson, in partnership with ChaChing, is opening up Price Fighter™ powered by ChaChing, to all merchants — giving businesses across the country a unique opportunity to tap into Tyson's expansive audience. In less than 10 minutes, merchants can join the platform, take control of rising costs, protect their margins, and scale their reach — all while helping shoppers save, with up to $500 per month in purchases covered for every customer. It's absolutely free to join.
Mike Tyson and ChaChing Rally Merchants to Give Power and Money Back to The People
Many merchants know that Big-Tech's fees can swallow 10–50 % of the value of every sale, Price Fighter™ powered by ChaChing redirects the majority of that money back to consumers who shop with its participating stores, allowing merchants to win new customers from Big Tech's higher priced platforms, and offering consumers significant relief from years of inflation.
"Big Tech takes a huge cut of every sale," said Tyson. "With Price Fighter™ powered by ChaChing more goes back to the customer. For merchants it's the same selling price, the same net margin—but in these times when families need every dollar, they'll love you for giving them their money back, and not giving it to trillion-dollar companies."
Unlike platforms that demand high fees or pay-to-play exposure, ChaChing puts merchants first with a transparent, performance-based cost-per-order (CPO) model. Sellers decide what they're willing to pay per sale and only pay when a sale happens. By redirecting those fees, ChaChing can cover a portion of each shopper's purchase — up to $500 per user, per month (that's $6,000 a year per person in savings).
"On Amazon, the combined referral fees, cost per click costs and other fees can top 50 % for many third-party sellers," said Max Sugrue, ChaChing Founder & CEO. "ChaChing caps its fees at 5 %, saving merchants huge amounts on every order and turning those dollars into cash back for consumers. The money is either going to a trillion-dollar company, or to a hard-working American family. We all know where it belongs."
A flat 5% platform fee for ChaChing - no required ads, no hidden charges, no surprises
MAP- and price-parity-safe tools that protect your public pricing and ensure compliance
Merchant determined, ChaChing facilitated, cash-back for shoppers, with refunds hitting the consumer's card or bank account within days, driving repeat purchases
Automatic fee reversals on returns — when a buyer sends an item back, ChaChing immediately credits its fee back to the merchant. List that same item through Amazon, Google, or Meta, and if the item is returned, you must eat some or all of their fees, even though the product is back in your warehouse.
Price Fighter™ powered by ChaChing also features a crowd-powered pricing model. The more people who use it, the better the deals become for everyone – even retroactively. In a time of rising costs, it aligns community growth with real consumer savings, and turns spending into a shared benefit.
Merchants interested in joining the movement can sign up in minutes at about.ChaChing.me/advertisers and start giving customers more, while taking back control from Big Tech. Approval comes within 48-hours, then merchants may import their catalog with plug-and-play tools.
About Price Fighter Price Fighter™ powered by ChaChing, is an online shopping platform that prioritizes fairness for consumers in the face of soaring prices. Amid rising costs, Price Fighter™ puts people before profits, ditching Big-Tech fees and dropping real cash back into shoppers' pockets on everyday purchases. To learn more, visit: price-fighter.com/us
About ChaChing ChaChing is an online shopping platform that puts up to $500 a month back in every consumer's pocket by covering a portion of every purchase. Made possible by redirecting the invisible fees that Big Tech usually keeps, consumers save more every time they shop. With a unique crowd-powered buying model, the more people who shop the same store, the more ChaChing covers, even retroactively. No codes, no catch—just smarter, cheaper shopping. Learn more at chaching.me/us.
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