MILK BAR® AND PLUGRÀ® PREMIUM EUROPEAN STYLE BUTTER PUT BUTTER IN THE SPOTLIGHT WITH LIMITED-EDITION BUTTER LOVER'S COOKIE

CHICAGO, Nov. 2, 2026 /PRNewswire/ -- Professional chefs and home bakers alike can all agree: when butter is great, it deserves to be the main event. So this Fall, Milk Bar and Plugrà^®  Premium European Style Butter are teaming up to celebrate one of baking's most essential ingredients with the Butter Lover's Cookie, a limited-edition creation that puts rich, buttery flavor front and center in Milk Bar's classic cookie.

Available November 1st through December 5th at Milk Bar bakeries and online at milkbarstore.com in a tin of 6 for $28, the Butter Lover's Cookie puts Plugrá butter at the center of every bite, resulting in a golden, rich, and unapologetically butter-forward treat with Milk Bar's signature soft-in-the-middle, crisp-around-the-edges texture.

"Butter is one of those ingredients that bakers can take for granted because it's always there, quietly doing the work. But really great butter changes EVERYTHING," said Christina Tosi, Chef and Founder of Milk Bar, "I've been a Plugrà fan from the very beginning. It was a non-negotiable ingredient in every batch of cookies, cakes and pie we baked on Milk Bar's opening day, and it's been part of our story ever since. So getting to team up with Plugrà all these years later and put butter where it belongs, front and center, feels pretty special."

"Partnering with Milk Bar is a dream collaboration for us as Christina and her team bring unmatched passion and delicious quality to everything they do," says Jenny Mehlman, Senior Director of Marketing at Dairy Farmers of America. "Plugrà is not only part of Milk Bar's history but the most preferred brand of butter by professional chefs today because it is slow-churned and perfectly balanced with 82% butterfat - the European standard - to deliver a rich, creamy taste and easy-to-work-with texture. We hope everyone loves this collaboration as much as we loved coming together to create it!"

The partnership is rooted in a shared belief that when you start with exceptional ingredients, you don't need to overcomplicate things. And at a moment when butter is getting more attention than ever, the Butter Lover's Cookie makes the case for why bakers have been obsessed with it all along.

The Butter Lover's Cookie is available from November 1 through December 5, 2026 while supplies last, at all Milk Bar bakeries nationwide, via local on-demand delivery and online at milkbarstore.com in a tin of 6 for $28.   

About Milk Bar
Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 10 bakery locations in NYC, LA, Washington DC, Las Vegas, and Chicago, ships treats nationwide through an eCommerce care package platform, is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.

About Plugrà^®
Plugrà^® Premium European Style Butter, made in America, was developed to meet professional chefs' standards and is recommended by chefs today. Plugrà is slow churned and made with 82% butterfat, creating a butter that blends smoothly into dough and bakes into flaky crusts. Plugrà is a farmer-owned brand of Dairy Farmers of America (DFA), a leading global dairy cooperative owned by 9,000 family dairy farmers. To learn more about Plugrà^®, please visit www.plugra.com.

SOURCE Dairy Farmers of America